Senior Specialist Integrated Marketing

Dallas, TX (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 22 hrs ago

Job Summary

Own planning, coordination, and execution of integrated marketing campaigns across key touchpoints, collaborating with cross-functional teams to align with business priorities and manage assets, calendars, and performance for home-focused initiatives.

Job Description

Responsibilities

  • Support the planning, coordination, and execution of integrated marketing campaigns across key customer touchpoints, including digital, print, social, and in-store channels (with a focus on the home business).
  • Partner with Merchandising, Creative, E-Commerce, Seasonal Strategy, and other cross-functional teams to ensure marketing initiatives are aligned with business priorities and delivered on time.
  • Manage the sample process from planning through execution, coordinating with merchant, styling, creative, photography, and production teams to ensure product assets are organized and available for marketing needs.
  • Assist in the development and maintenance of marketing calendars, campaign timelines, and project trackers to support seasonal and promotional initiatives.
  • Review marketing materials and campaign assets for accuracy, ensuring content aligns with briefs, promotional offers, merchandising priorities, and brand standards.
  • Support the creation, submission, and maintenance of content within marketing and content management systems.
  • Coordinate project communications, meetings, and follow-up actions across cross-functional teams to help keep initiatives moving forward.
  • Assist in compiling campaign recaps, promotional histories, and business performance summaries to support future planning and decision making.
  • Gather and organize competitive and marketplace insights to help identify trends, opportunities, and best practices.
  • Support onboarding and launch activities for new brands, businesses, and marketing initiatives.

Requirements

  • Bachelor's degree in Marketing, Merchandising, Communications, Business, or a related field.
  • 2-4 years of marketing, merchandising, retail, brand, or related experience.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent attention to detail and ability to meet deadlines in a fast-paced environment.
  • Strong verbal and written communication skills.
  • Ability to build collaborative relationships with cross-functional teams.
  • Self-motivated, adaptable, and eager to learn.
  • Proficiency in Microsoft Office applications including Excel, PowerPoint, Word, and Outlook.

Preferred

  • Experience with project management, content management, or workflow tools is a plus.

Benefits

  • What you get: If eligible, we offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays*, and 401(k) with Company match. All associates are eligible for an associate discount on all Catalyst Brands merchandise. For paid holidays, associates who are eligible for paid vacation (MTO) are also eligible for eight paid holidays during the calendar year. All store hourly associates scheduled to work on a designated holiday will receive additional compensation. *For paid vacation days, as well as eligibility requirements for other benefits, please visit www.catalystbrandsbenefits.com
JCPenney logo

JCPenney

3.4 Glassdoor

As we reinvent ourselves to fit the diversity of America, we are looking for motivated, talented people who can emerge as Warriors in our organization. JCPenney offers an inclusive environment and culture where you can find and define yourself - your style, your purpose and your career. We know success is built from the inside out, and our associates are the heartbeat of our Company! JCPenney is now part of Catalyst Brands.

Founded in 2018
Plano, Texas, US
40K employees (3,927 in marketing)
56% recommend to a friend
69% CEO approval

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 5 years ago

Funding History

  • Dec 2020
    Post IPO Debt • $1.5B

Traffic Signals

Monthly Visitors
30M
Monthly Google Ads Budget
$2.2M
Traffic Source Mix
Search
24.8%
Direct
64%
Referral
5.2%
Social
3.3%
Paid
2.5%

Headcount Trend

Current headcount: ~39.9K

Recent News

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Senior Specialist Integrated Marketing

JCPenney · Dallas, TX · On-site