Responsibilities

• Manages the day-to-day operations of the social media channels, including developing, scheduling and publishing engaging, brand-consistent content using the Sprout Social platform.
• Works across the organization to gather compelling content ideas and collaborates with communications department team members to develop social media messaging and creative assets, from static graphics to short-form videos, to reach and engage target audiences.
• Monitors social media channels and engages with audiences, responding appropriately to comments, questions and emerging issues while adhering to organizational policies and protecting the reputation of the organization.
• Collaborates on an editorial content calendar aligned with organizational priorities, campaigns and public health observances and ensures an efficient and effective editorial flow.
• Ensures all social media content adheres to CDC Foundation brand standards, accessibility requirements and digital communication best practices.
• Develops and executes integrated organic and paid social media campaigns to increase awareness, engagement and support for the CDC Foundation’s mission.
• Manages work with CDC Foundation vendors related to social media to provide strategy, guidance and implementation for advertising campaigns.
• Measures performance of all social media campaigns, including identifying trends and insights and optimizing spend and performance. Provides strategic recommendations based on insights.
• Monitors emerging social media trends, platform updates and audience behaviors and recommends innovative approaches to increase engagement and reach.
• Partners with communications leadership to support social media best practices during time-sensitive emergency response activities or key public health initiatives.

Requirements

• 4-6 years of professional experience in social media, digital communications or marketing.
• Bachelor’s degree, preferably marketing, communications or a related field, is required.
• Proven work experience in digital marketing and social media management, including proficiency in content creation that engages, informs and motivates targeted audiences.
• In-depth knowledge of major social media platforms and emerging channels, including LinkedIn, Instagram, Facebook, YouTube, X and other evolving platforms, as well as experience managing an organization’s editorial flow across all channels.
• Experience developing multimedia content, including short-form video, graphics, photography and written content for digital platforms.
• Experience using social listening, analytics and reporting tools to evaluate performance, identify trends and translate data into actionable recommendations.
• Familiarity with AI-assisted content creation and social media management tools.
• Experience with social media advertising, including managing audiences and ad campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement. Relevant certifications are a plus.
• Excellent interpersonal skills and ability to interact effectively with a variety of people, including senior leaders and external partners.

Preferred

• Relevant certifications are a plus.