Responsibilities

• Develop social media content calendars and campaigns for well-known brands in the ice cream space
• Work with in-house creative teams to create engaging video, copy and photography assets for social media channels
• Design social assets using Canva, CapCut
• Interpret comprehensive analytical reports with recommendations for owned channels and campaigns
• Navigate controversial topics responsibly with awareness of PR risks and opportunities
• Interpret partnership briefs and legal documents related to channel assets and usage
• Track record of increasing brand affinity through social-led opportunities and trends
• Experience with high profile legacy brands with a focus on engagement over awareness
• Collaborate with the broader IAT to align social with larger brand strategies
• Lead social planning for the coming year while remaining nimble to evolving brand priorities
• Provide basic creative input to help plan and ideate content and big ideas
• Assess available creative assets and recommend when new assets are needed
• Serve as liaison for day-to-day social account management and best practices
• Receive briefs from clients and support creative/influencer brief development
• Help craft Tone of Voice guidance and FAQ copy for social channels
• Support development of social channel strategy workstreams
• Present content ideas and social strategies to clients with confidence
• Champion integration of AI technologies in social planning, listening, ideation, execution, and reporting
• Explore and implement new ways to leverage AI for content creation and planning
• Stay ahead of platform changes and emerging features to maximize brand opportunities

Requirements

• You’ve got 5-6 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram
• You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement
• You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style
• You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate
• You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel inspired and understood with a data-driven approach to social media planning
• Experience in client relations and the ability to adapt to different personalities and work styles
• Proven track record of contributing to organic social channel growth at scale, experience managing a social community
• Experience working with high profile legacy brands with a focus on engagement more than awareness
• Deep understanding of the influencer landscape and social media platforms in the US market
• Natural ability to identify what makes good social content with knowledge of content creation processes
• Experience creating and managing social content calendars
• Excellent stakeholder management and communication skills
• Experience launching community initiatives (e.g. ambassador programs, online forums, events, newsletters)
• Ability to perform light design work and caption copywriting across current social platforms
• Experience with social analytics tools and performance measurement
• A passion for food and beverages, particularly ice cream
• Understanding of US cultural trends and how they influence social engagement
• Experience with ice cream brands preferred

Preferred

• Experience with ice cream brands preferred