Senior SEO/AEO Copywriter

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI-assisted content strategy and SEO for higher-ed clients, leading projects and workshops.

  • Own multimedia content strategy using GSC, GA, keyword tools, and LLM SaaS to boost visibility.
  • Must-have: 5–7 years of professional writing and SEO experience.
  • Standout: Experience leading large virtual AEO/SEO workshops and cross-institution projects.

Job Description

Responsibilities

  • Utilize data sources (GSC, GA, keyword tools, LLM SaaS) to shape multimedia content strategies.
  • Lead client projects, directing strategic direction and decisions.
  • Optimize pages and create content (academic pages, blogs, thought leadership) for search and AI visibility.
  • Optimize images, videos, and Google Business Profiles.
  • Analyze performance, build Google Looker Studio dashboards, and present strategic results to clients.
  • Lead AEO and SEO workshops for large virtual audiences.
  • Innovate AI-driven strategies to improve efficiency and output.
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Carnegie

3.6 Glassdoor

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985
Westford, Massachusetts, USA
429 employees (132 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
27.1K
Traffic Source Mix
Search
31.8%
Direct
57.4%
Referral
6.4%
Social
3%
Paid
1.1%

Headcount Trend

Current headcount: ~433

Marketing Team

Marketing Team Size
108 (25% of company)
Median Career Experience
15 years
Median Tenure
4.8 years

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Feb 2024
    Private Equity
  • Oct 2020
    Private Equity

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