Responsibilities

• SEO and AI SEO strategy: - Own and drive the organization’s point of view on SEO and AI SEO — setting the strategy, roadmap, and prioritization for the digital storefront and establishing a clear, evidence-based perspective on the future of AI-driven discovery, AI citations, and shifting customer behavior. - Translate industry and platform shifts into priorities—turning a fast-changing search landscape into concrete direction and recommendations for the team and leadership. - Drive a unified discovery framework that spans on-site content, technical infrastructure, and off-site signals that influence how search engines and AI systems represent Microsoft. - Grow qualified traffic, engagement, and revenue from organic search and emerging AI discovery channels.

Requirements

• Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 3+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR Bachelor’s Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, Communications, Liberal Arts, or related field AND 4+ years experience in retail, customer service, ecommerce, data science, research, marketing or business-related roles OR equivalent experience.
• - 6+ years of hands-on, enterprise-level SEO experience, with a proven track record of driving measurable growth in organic visibility, qualified traffic, rankings, engagement, and/or revenue.
• - Experience building and executing SEO strategy across large-scale sites, global markets, and complex stakeholder environments.
• - Demonstrated ability to influence and present to senior leaders, translating a technical domain into a clear organizational point of view and leadership-ready narratives.
• - Working knowledge of AI Search / AI SEO concepts—AI citations, answer-ready content, LLM-readable experiences, and how generative answer systems are changing organic discovery.
• - Strong technical SEO foundation: crawlability, indexation, canonicalization, redirects, robots directives, structured data/schema, JavaScript rendering, and site migrations.
• - Proficiency with SEO, analytics, and reporting platforms (e.g., Google Search Console, Bing Webmaster Tools, Adobe Customer Journey Analytics, Power BI, enterprise SEO and crawling tools, competitive-intelligence tools).
• - Experience developing content strategy tied to search demand and customer intent, ideally across multiple markets or languages.
• - Experience managing SEO vendors/agencies—statements of work, budgets, deliverables, and reporting rhythms. Additional or preferred qualifications.
• - Experience developing AI Search playbooks, readiness frameworks, or measurement approaches for large enterprise brands.