Responsibilities

• Paid Search and Paid Social performance across a portfolio of mid market and enterprise clients
• Definition and ownership of KPIs across spend efficiency, lead quality, conversion performance, and revenue contribution
• Full funnel SEM strategy aligned to business goals, not platform metrics
• Authority to recommend pivots, budget reallocations, or increased investment based on performance signals
• Intent, keyword, and query strategy across branded, non branded, local, and high value demand
• Budget allocation, pacing, and optimization decisions tied directly to measured business impact
• Integration of SEM strategy with CRO, landing page performance, and website experience
• Cross channel alignment with SEO to maximize SERP visibility and total intent coverage
• Guardrails for platform automation, AI bidding, and recommendation adoption
• Partnership with Analytics to develop AI powered insights, alerts, and forecasting frameworks
• Executive ready performance narratives that move conversations from metrics to direction
• Proactive identification of risk, inefficiency, and growth opportunity
• Mentorship and elevation of SEM specialists and managers
• Contribution to client retention, expansion, and long term account health

Requirements

• 6 to 9 years of hands on paid search experience with increasing ownership and complexity
• Deep expertise in Google Ads and Microsoft Ads with paid social experience strongly preferred
• Proven ability to define, monitor, and act on KPIs tied to revenue and lead quality
• Experience managing large, complex budgets profitably
• Strong understanding of AI, automation, and auction dynamics
• Experience partnering with analytics teams to surface insights and guide optimization
• Ability to assess downstream impact beyond platform reported conversions
• Confidence presenting direction to senior and C level stakeholders
• Agency or multi client experience strongly preferred
• High bar for thinking, clarity, and ownership

Benefits

• 100 percent company paid healthcare premiums including medical, dental, vision, and life
• 401(k) with up to 5 percent company match
• 28 days combined PTO and holidays plus two additional remote work weeks annually