Senior Search Planner

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own paid search performance and turn insights into client-ready recommendations while building scalable processes.

  • Own day-to-day paid search management and forecast metrics
  • Translate insights into client-facing reports and consensus-building recommendations
  • Develop and implement new processes to improve efficiency and results

Job Description

Responsibilities

  • Provide high-level insights and recommendations on account performance
  • Ability to present ideas and gain consensus and support
  • A high level of energy and initiative to explore, conceptualize and implement new processes and workflows
  • Produce insightful client-facing reports via PowerPoint
  • Conduct keyword research and competitive market analysis
  • Recommend testing opportunities/optimizations to clients and internal teams
  • Notify team of industry findings
  • Ability to work with little to no oversight.
  • Oversight of day-to-day management of paid search accounts
  • Ability to forecast metrics and account performance
Heartbeat logo

Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size
79 (25% of company)
Median Career Experience
10.5 years
Median Tenure
8.7 years
Marketing Roles Posted (Last 30 Days)
8