Responsibilities

• Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals.
• Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis.
• Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences.
• Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness.
• Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration.
• Identify opportunities to improve the retail customer experience across both owned and partner retail channels.
• Present recommendations and performance insights to cross functional stakeholders and leadership.

Requirements

• 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products.
• Direct retail marketing experience is required, either client side or agency side supporting retail brands.
• Experience within one or more of the following industries:
• Consumer Technology
• Consumer Electronics
• Wearable Technology
• Luxury Retail
• Premium Consumer Brands
• Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results.
• Strong cross functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and Agency partners.
• Experience leveraging consumer insights and campaign analytics to optimize marketing performance.
• Excellent communication, project management, and stakeholder management skills.

Preferred

• Experience marketing products sold through national retail partners.
• Background in brand strategy or integrated marketing.
• Experience supporting product launches for consumer products.
• Ability to manage multiple initiatives in a fast paced, collaborative environment.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance