Own PR for Youth Villages nationwide, shaping strategy, media relations, crisis responses, and storytelling across campaigns with collaboration, training, and fundraising alignment.

• Leads development and implementation of comprehensive, strategic public relations plans for Youth Villages and its various services, programs, and events
• Conducts strategic media relations in key markets to support overall organizational and departmental objectives; works with the news media both proactively and reactively; remains on-call 24/7 for journalists and crisis situations
• Stays apprised of situations in key markets, ensuring PR is conducted accurately, timely, within budget parameters, and in a way that supports operational goals
• Regularly evaluates the effectiveness of PR strategies and tactics, and reports on status of plans and results of work
• Conducts media training and coaches and prepares staff, families, and young people for news media interviews
• Creates media and communications materials such as news releases, news advisories, fact sheets, talking points, speaking points, press kits, etc.
• Conducts planning and execution of PR strategy for campaigns, programs and events, such as news conferences, training classes, ribbon-cuttings, groundbreakings, and fundraisers
• Ability to interview families and young people and write stories for various uses
• Ability to work collaboratively across various teams and departments to ensure integration and sharing of information
• Skilled writer with the ability to write copy, including PSAs, speeches, scripts, news releases, and communications materials; assists with editing and proofreading upon request; follows AP Style