Senior Public Relations Account Executive

New York City, NY (Hybrid)

$72K/yr – $80K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and coordinate external communications and influencer PR to drive brand visibility across food, beauty, lifestyle verticals through 360° campaigns.

  • Media relations and storytelling: secure broad coverage and craft compelling pitches.
  • Influencer and partnerships: build end-to-end activations with macro to micro creators aligned to campaigns.
  • Campaign leadership: collaborate with product, events, and brand teams to orchestrate launches and brand moments.

Job Description

Own and coordinate external communications and influencer PR to drive brand visibility across food, beauty, lifestyle verticals through 360° campaigns.

  • Media relations and storytelling: secure broad coverage and craft compelling pitches.
  • Influencer and partnerships: build end-to-end activations with macro to micro creators aligned to campaigns.
  • Campaign leadership: collaborate with product, events, and brand teams to orchestrate launches and brand moments.
  • Pitching & Brand Storytelling: develop pitches that secure impactful media across print, digital, broadcast, and podcasts.
  • Monitoring and timely storytelling: track industry trends, cultural moments, and competitor activity to inform angles.
  • Media Relations, Events & Press Management: manage editor relationships, alerts, releases, and press briefings with detail.
  • Product seeding: oversee strategic seeding initiatives to drive organic placements.
  • Influencer Strategy & Partnerships: identify, vet, and manage end-to-end influencer activations and deliverables.
R\West logo

R\West

We are an independently owned, integrated marketing agency that specializes in content-driven campaigns that elevate PR, social media presence, consumer engagement in the digital space and ultimately, sales. Founded in 1997, our offices in Portland, Oregon, New York City and Amsterdam are always on the hunt for new talent that share our passion for brands across food, beverage, fashion, finance and tech industries. For more information about R\West, please visit www.rwest.com.How we workAt R\West we approach every day with grit, guts and grace. We believe these three qualities are not only what set us apart, but are the key ingredients to creating an inspiring workplace that makes amazing work.Grit: The willingness to roll up our sleeves and get to work. We treat every project—no matter how big or small—with the same diligence and uncompromising standards.Guts: The fortitude to challenge ourselves and clients to go beyond comfort zones. Daring tactics backed by sound strategy can reap big rewards.Grace: The way we treat our coworkers, clients and colleagues. With good faith, a listening ear and a common goal to see all of us succeed.

Founded in 1997
Portland, Oregon, USA
101 employees (57 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
78.4%
Direct
10.7%
Referral
4.4%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
40 (40% of company)
Marketing Roles Posted (Last 30 Days)
1