Senior Public Relations Account Executive

Rockville, MD (Hybrid)

$80K/yr – $90K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and manage PR campaigns for assigned accounts, lead media relations, and craft strategic content across earned and cross-channel initiatives.

  • Own client relationships and day-to-day project leadership
  • Drive story opportunities and media outreach

Job Description

Responsibilities

  • Manage assigned client relationships with PR services and media relationships independently, earning trust through consistent follow-through and sound communications judgment
  • Lead day-to-day client interactions and projects for assigned accounts, keeping teams, timelines, and coverage trackers on track
  • Lead PR tactics and/or campaigns end-to-end with minimal direction, remaining resourceful and filling gaps where ambiguity or inexperience exists
  • Manage day-to-day media relations/media requests for assigned clients and FOVNDRY alike
  • Employ and maintain strong media relations to shape and control communications that are in line with overall account and company objectives
  • Maintain and actively grow a relevant media list and reporter relationships within client verticals
  • Anticipate story opportunities and potential issues before they escalate, proactively driving story angles and media opportunities for FOVNDRY and assigned accounts across a variety of industries
  • Participate in and lead internal planning meetings, brainstorm sessions, and the development of integrated communications strategies, bringing informed insights and a point of view to planning, not just logistics
  • Apply holistic strategic thinking to communications recommendations, extending beyond earned media
  • Write pitches, press releases, bylined articles, talking points, briefing documents, blog copy, and other content that is accurate, proofed, and polished with minimal revision needed

Requirements

  • 6–7 years of experience supporting PR efforts in a cross-functional environment; prior agency experience strongly preferred
  • Experience across B2B, consumer services, and real estate/placemaking accounts
  • BA or BS in Public Relations, Communications, Journalism, or a liberal arts discipline with a strong writing foundation
  • Knowledge of AP style guidelines required
  • Established relationships with and thorough understanding of the local media landscape required
  • An understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
  • Exceptional communication (written and verbal), relationship-building skills, and attention to detail
  • Ability to prioritize, be accountable in meeting deadlines, and a willingness to take ownership
  • Committed to upholding our business ethics and reputation

Benefits

  • Medical, dental, and vision insurance
  • Company-paid short- and long-term disability and life insurance
  • Professional and personal development program
  • PTO program, including federal holidays
  • Simple IRA with match
  • Summer Fridays
  • And more
FOVNDRY logo

FOVNDRY

We’re a boutique creative and communications agency that blends big-agency expertise with hands-on, dedicated partnership.

Founded in 2004
Rockville, Maryland, USA
21 employees (9 in marketing)

Traffic Signals

Monthly Visitors
247
Traffic Source Mix
Search
37.5%
Direct
38.8%
Referral
13%
Social
8%
Paid
1.6%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
6 (29% of company)
Marketing Roles Posted (Last 30 Days)
1