Senior Programmatic Lead

Malta, MT (Remote)

£65K/yr – £80K/yrSenior Level7+ years expFull time

Posted 2 days ago

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Job Summary

Own and drive the end-to-end programmatic program, including strategy, execution across multiple channels, KPI tracking, and privacy-compliant operations, while leading the DSP/DMP, routing roadmap with engineering, and mentoring traders and analysts.

Lead cross-functional collaboration with sales and client teams
Ensure privacy and compliance across GDPR and evolving rules

Job Description

Responsibilities

Full ownership of the programmatic strategy, covering inventory sourcing, bidding, audience activation and optimisation
Performance delivery across display, video, native, CTV and emerging channels
Set and track KPIs including CPA, ROAS, FTD, LTV and overall media efficiency
Ensure that commercial and client targets are met
Act as the senior stakeholder for the proprietary DSP and DMP, guiding roadmap priorities with engineering and product teams
Outline requirements for bidding logic, audience modelling, measurement, attribution and reporting
Manage integrations with SSPs, data providers, verification tools and clean rooms
Ensure platform scalability, stability and top-tier buying capability
Take ownership of audience strategy across first, second and third-party data
Take ownership of segmentation, modelling and lookalike strategy development

Requirements

7+ years of experience in programmatic media with a few years as a team lead
Hands-on experience in DSP trading, audience activation and in owning or influencing proprietary DSP and/or DMP
Knowledgeable in RTB, SSPs, supply-path optimisation, and auction mechanics
Strong data and analytics skills
Previous experience in client facing roles
Comfortable working with APIs, data pipelines and platform architecture
Commercial mindset with good strategic judgement
Target driven with keen eye for detail
Willingness to travel to industry conferences and events

Preferred

Previous experience in SaaS adtech or building platforms for clients is a plus

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