Responsibilities

• Messaging & Positioning - Own the company's overarching messaging framework and value proposition, ensuring consistency across all products and services.
• Messaging & Positioning - Build and maintain the voice-of-customer program, translating insights into messaging, positioning, and product recommendations.
• Messaging & Positioning - Serve as the final reviewer and approver of product messaging to ensure it addresses both customer pain points and business objectives.
• Messaging & Positioning - Craft the core narrative and value proposition for Yondr's Education segment alongside broader portfolio messaging.
• Competitive Research & Sales Support - Direct market and competitive intelligence efforts, establishing a repeatable process for tracking competitors and market trends.
• Competitive Research & Sales Support - Synthesize research into strategic recommendations and present findings to senior leadership.
• Competitive Research & Sales Support - Identify market opportunities and risks, advising leadership on positioning and portfolio strategy.
• Competitive Research & Sales Support - Serve as the primary product marketing point of contact for Yondr's distributed sales team, providing ongoing competitive updates, objection-handling guidance, and messaging support.
• Competitive Research & Sales Support - Build and maintain sales enablement tools, including presentations, competitive battle cards, and training materials, tailored to the needs of a remote and geographically dispersed sales organization.
• Competitive Research & Sales Support - Partner with Sales leadership to identify enablement gaps and deliver training that improves win rates and messaging consistency in the field.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
• 8-12 years of experience in product marketing or product management, including experience leading or managing others.
• Experience within K-12, Higher Education, or related Education markets.
• Proven track record leading go-to-market strategy and product launches at scale.
• Demonstrated experience managing and developing direct reports.
• Exceptional writing and storytelling skills, with the ability to shape company-wide messaging.
• Strong executive presence, with experience presenting strategy and recommendations to senior leadership.
• Advanced market research and competitive analysis skills, with the ability to translate insights into strategy.
• Strong cross-functional leadership and stakeholder management skills.
• Excellent project management, prioritization, and organizational abilities.

Benefits

• 100% paid medical coverage plan option for employees and access to 15+ plan types, including PPO, HMO and HDHP
• Dental and vision and ancillary benefits such as short-term disability, long-term disability and life insurance
• Generous PTO for rest and recharge throughout the year
• 12 weeks of paid parental leave
• 1 week paid holiday break at the end of December, for a company-wide closure + 11 additional nationally recognized holidays
• 401(k) offering
• Tech tool preference, including choice of PC or Mac.
• We are a hybrid company with remote employees. Hybrid employees receive catered lunch twice a week.