Senior Product Manager - Marketing & Communications at Accenture Federal Services | District of Columbia, USA | $95K/yr – $204K/yr

Accenture Federal Services

Senior Product Manager - Marketing & Communications

District of Columbia, USA (Hybrid)

$95K/yr – $204K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital product management for citizen-facing communications across federal services, aligning content, accessibility, and policy with cross-functional teams.

Must-have: 8+ years in digital product management or marketing with Agile delivery
Standout: Experience coordinating cross-functional teams (engineering, content, legal) in federal contexts
Standout: Strong emphasis on accessibility, plain language, and compliance with policy changes

Job Description

Responsibilities

Deliver features and communication workflows that measurably improve engagement, comprehension, and completion rates
Reduce citizen confusion, support requests, and process friction through clearer content and better workflows
Maintain prioritized backlogs tying user needs, communications strategy, and delivery outcomes together
Leverage data, segmentation, and testing methodologies to inform product decisions and ensure email initiatives align with comprehensive audience engagement strategies.
Serve as the primary point of contact across Agile/SAFe teams supporting digital services, outreach, and communications
Define product requirements, user stories, acceptance criteria, and messaging needs for citizen-facing digital content
Prioritize backlog and roadmap based on customer impact, mission goals, accessibility requirements, and operational risk
Maintain traceability from communication needs and policy changes through delivery, testing, and validation
Conduct structured discovery with federal stakeholders, SMEs, and end users to validate messaging, workflows, and content needs Marketing & Communications Integration
Shape content strategy and delivery mechanisms for emails, outreach campaigns, notifications, web content, and educational materials

Requirements

8+ years of experience in digital product management and/or marketing, including responsibility for defining product roadmaps, gathering user and stakeholder requirements, and managing iterative delivery within an Agile environment.
Hands on experience with email marketing systems, customer engagement tools, or CRM platforms, and a proven ability to integrate email capabilities into broader outreach and communications campaigns
Strong requirements definition: user stories, acceptance criteria, workflows, messaging needs
Experience with Agile methodologies and backlog management tools (Jira, Azure DevOps)
Ability to use analytics (web, email, campaign, behavioral) to validate and optimize decisions
Experience conducting user research, usability testing, and message testing with federal audiences
Understanding of compliance, accessibility, plain language, and audit requirements
Strong leadership, analytical abilities, and stakeholder management skills are required, along with experience guiding cross functional teams and communicating progress to senior leadership.

Preferred

5+ years in big tech, SaaS, or communications-focused environments
1+ year experience leveraging AI for content optimization, research, or product insights
Experience in regulated industries , federal environments and/or commercial industries
Master’s or advanced degree

Benefits

Accenture Federal Services offers a wide variety of benefits.

Accenture Federal Services

We power reinvention across the US federal government to help agencies deliver greater outcomes using proven commercial solutions, mission expertise, and new technologies – cloud, data and AI, platforms and cyber. It’s how we radically reset problem-solving and help federal leaders deliver breakthrough performance & efficiency with speed and certainty.

Founded in 1989

Arlington, Virginia, USA

9.4K employees (279 in marketing)

www.accenturefederal.com