Responsibilities

• Own product direction and day-to-day product management across several Marketing360 applications.
• Work closely with engineering and design from early discovery through development and release.
• Turn business and customer problems into clear requirements and actionable development work.
• Help shape the future of Marketing360's Ads and CRM products, including tighter connections between lead generation, lead management, conversion data, and advertising optimization.
• Work with advertising data and integrations across Google, Meta, Microsoft, and other providers.
• Own and improve CRM workflows involving leads, contacts, lead capture, qualification, and customer lifecycle management.
• Work with APIs, webhooks, OAuth integrations, data pipelines, and third-party platforms. You don't need to be an engineer, but you should be comfortable understanding how systems exchange data and discussing technical tradeoffs with engineers.
• Define success metrics and use product and customer data to determine whether something actually improved the experience.
• Work directly with Operations and Support to understand customer problems and prioritize bugs and improvements.
• Manage vendor-dependent products where we don't control every part of the experience.

Requirements

• 5+ years of product management experience, preferably in B2B or B2B2C SaaS.
• Experience owning complex products through discovery, development, launch, and iteration.
• Strong understanding of digital advertising, particularly Google Ads, Meta Ads, and/or Microsoft Advertising.
• Strong understanding of the lead and customer lifecycle, including lead generation, CRM workflows, qualification, conversion, and retention.
• Experience working with CRM products or other systems that manage leads and customer data.
• Comfortable working directly with engineers and discussing APIs, integrations, data flows, and technical constraints.
• Experience using product data and customer feedback to make decisions and measure results.
• Strong written and verbal communication skills.
• Comfortable owning multiple related products and knowing when to go deep versus when to rely on subject-matter experts.

Preferred

• Experience building products that send conversion or first-party customer data back to advertising platforms for optimization.
• Experience with marketing technology, advertising technology, or SMB SaaS.
• Experience with AI-powered products, LLMs, natural-language interfaces, prompt design, or AI evaluation.
• Experience with BigQuery, analytics platforms, or products built around large reporting datasets.
• Experience managing products built partially on third-party or white-labeled platforms.
• Familiarity with email marketing, social media management, reputation management, call tracking, or SEO products.

Benefits

• Benefits
• Employee Health Benefits
• Healthcare coverage is available through UMR. Ancillary coverage options provided by Guardian for dental, vision, life, critical illness, long term disability, and hospital indemnity. Madwire also provides employer paid life and short term disability through Guardian. Eligibility to enter Madwire’s plan is effective on your first day of employment.
• 401(k)
• Madwire offers a 401k plan through Nationwide. Eligibility to enter the plan is first of the month following 60 days of employment. Madwire will match 50% of employee contributions up to 6% effective after one year of employment.
• Paid Time Off
• Madwire offers unlimited vacation, with eligibility beginning 90 days after employment. In addition to vacation, employees are eligible immediately upon hire for 5 paid sick days and 10 paid holidays per year.
• Approved States*
• We are currently hiring in the following states: AK, AZ, AR, CO (outside of Denver county for entry level positions*), FL, GA, HI, IN, IA, KS, KY, LA, MD, MI, MN, MS, MO, MT, NE, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WV, WI, WY. Please note that it may take up to 2 months to authorize work in some states. Please let the hiring manager know what state you live in so we can plan accordingly.
• We Don’t Discriminate