Senior Product Manager, Go to Market at Dun & Bradstreet | Jacksonville, FL

Dun & Bradstreet

Senior Product Manager, Go to Market

Jacksonville, FL (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive go-to-market strategy and cross-functional launches for data analytics products, owning GTM plans, pricing, and performance.

Own GTM planning and cross-functional launches for data analytics products.
Must-have: at least 8 years in B2B pre-sales/solutions consulting/product management with 3+ in a senior GTM role.
Standout: proven ability to lead launches and collaborate across sales, marketing, and finance.

Job Description

Responsibilities

Develop and own go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
Develop sales enablement materials, including presentations, demos, and training. Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
Lead cross-functional teams through product launches, including defining launch timelines, coordinating resources, and driving communication efforts.
Establish clear KPIs for measuring the success of product launches, including adoption, market share, and revenue growth metrics.
Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
Collaborate with sales leadership to create compelling go-to-market materials, such as presentations, demo scripts, whitepapers, and case studies.
Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
Provide regular updates and insights to senior management on GTM effectiveness and ROI.
Take ownership of product performance in the market, including tracking revenue targets, customer acquisition, and retention metrics.
Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.

Requirements

Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
At least 8 years’ experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry, with at least 3 years in a senior GTM position.
Strong understanding of market research, competitive analysis, and customer needs assessment
Proven track record of managing product launches and go-to-market strategies
Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
Strategic thinking and ability to align go-to-market strategies with broader business goals.
Strong understanding of the product lifecycle, customer journey, and the role of product management in go-to-market success
Exceptional leadership and interpersonal skills, with the ability to manage and influence cross functional teams.
Excellent communication, project management and presentation skill
High attention to detail, with the ability to manage multiple tasks and deadlines

Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com.

Jacksonville, Florida, USA

5.9K employees (125 in marketing)

www.dnb.com