Responsibilities

• Define and evolve the vision and strategy for Vrbo Sponsored Listings as an end-to-end advertising product and marketplace, aligning outcomes and KPIs to a clear, data-driven roadmap from MVP through global scale.
• Design, validate, and iterate on monetization and auction strategies, including CPA bidding models, conversion tracking and attribution approaches, optimization and transparency for advertisers, and safeguards to protect marketplace health and traveler experience.
• Lead the definition and delivery of advertiser and partner experiences, including AI-driven agentic workflows, campaign creation and management, budgeting and pacing, performance insights, and recommendations that help partners succeed across multiple channels and use cases.
• Drive the platform, systems, and API integrations needed to scale Sponsored Listings across Vrbo and partner ecosystems, including connectivity providers, internal account/attribution/reporting services, and internal tooling for sales, operations, and partner success teams.
• Partner closely with Engineering, Architecture, Sales, Operations, Marketing, Finance, and Go-to-Market teams to define clear product requirements, participate in technical reviews, manage trade-offs, and ensure solutions are scalable, commercially viable, and aligned to profitability targets.
• Use qualitative and quantitative insights, experimentation, cohort analysis, and win–loss assessments to measure and optimize product performance, improve advertiser outcomes and traveler journeys, and safely integrate and operate AI/ML‑enabled solutions that improve outcomes.

Requirements

• 6+ years of Product Management experience, preferably in advertising technology, SaaS platforms, or data-driven products.
• Substantial professional experience in digital product management, including owning product roadmaps, requirements, and delivery for complex, data- and API-driven products or platforms.
• Demonstrated ownership of a product or product area end-to-end, from strategy and requirements through launch, measurement, and iteration, working across multiple stakeholder groups and functions.
• Proven ability to define, interpret, and act on product metrics and KPIs using data analysis and experimentation to inform roadmap decisions and assess product performance.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including collaborating with engineering and data teams to integrate such capabilities responsibly.

Preferred

• Experience building or scaling marketplace, ads, or performance-based products (such as sponsored listings or auction-based placements), including hands-on work with bidding, pricing, or optimization models.
• Demonstrated experience taking products from concept to scaled adoption, including leading cross-functional go-to-market efforts, partner change management, and post-launch optimization for advertiser or partner value.
• Background working with platform and integration-heavy products, including APIs, connectivity providers, and internal tooling, with a track record of driving architecture and system design discussions toward scalable, low-debt solutions.
• Experience applying experimentation frameworks, cohort analysis, and qualitative research to inform monetization, auction, or marketplace decisions at scale, while maintaining a healthy traveler and partner experience.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world ad or marketplace products, including safely integrating and operating AI/ML‑enabled solutions that improve advertiser performance, automation, and decisioning.