Senior PR Manager, Spirits Team

New York, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive strategic PR programs for a spirits-focused agency team as a Senior Public Relations Manager, leading campaigns and client counsel with media relationships.

  • Own end-to-end campaigns from concept through post-campaign evaluation for spirits brands.
  • Must-have: 5 years of agency PR experience for spirits/beverage brands.
  • Standout: Direct-report management and media training experience.

Job Description

Responsibilities

  • Collaborate with senior leadership to develop creative and strategic ideas/campaigns and supporting communications for portfolio of spirits clients
  • Lead client programs from concept development through execution and post-campaign evaluation of results
  • Develop strong relationships with clients, and serve as day-to-day client contact
  • Actively engage and counsel clients to help achieve strategic business objectives
  • Maintain strong media relationships and proactively identify, create, pitch and follow up on media opportunities to garner national and regional earned media coverage
  • Work collaboratively across departments
  • Create communications materials including brand strategies, press releases, media messages and analysis
  • Stay on top of industry trends trends and position the team as experts in the field
  • Prepare spokespeople for media interviews through the development of messaging, talking points, and media training
  • Manage direct reports, including mentoring, consistently providing feedback, and conducting performance reviews

Requirements

  • 5 years of agency experience developing and executing public relations strategies for spirits and/or beer/wine/beverage brands.
  • Ability to provide essential support for press initiatives including media and client management, and strategy development
  • Experience presenting strategies and plans to executives
  • Experience managing direct reports
  • Active relationships with national consumer lifestyle, spirits and food/bev media
  • Confident communication and presentation skills
  • Excellent organizational and planning skills with a strong eye for detail

Benefits

  • People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
  • Professional development: Annual stipend, training programs, and mentorship opportunities
  • Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
  • Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave
  • Hybrid flexibility: Three in-office days that foster connection and creativity
  • Exciting clients: Work with best-in-class brands in our F&B portfolio
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The Brand Guild

The Brand Guild is the agency of choice for market makers pushing their way to scale and for market leaders breathing new energy into their organizations. Our Public Relations, Marketing, Creative and Events teams build brand strategies that are creative and customized to get our clients measurable results. We’re a passionate team that relishes competition and goes all in with our clients in order to win. Interested in joining us? Visit our website to view a list of open positions.

Founded in 2010
Washington, District of Columbia, USA
76 employees (45 in marketing)

Traffic Signals

Monthly Visitors
2.2K
Monthly Google Ads Budget
$2.8K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
41 (54% of company)
Median Career Experience
13 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1