Responsibilities

• Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages.
• Own the full product PR lifecycle: messaging development, press release drafting, embargo coordination, reviewer outreach, and post-launch amplification for all Elgato NPIs and partnership announcements
• Build and maintain a tiered media list across tech, creator-focused, lifestyle, and business publications
• Develop reviewer briefing kits that translate specs into creator outcomes and drive Elgato products strategies and narratives
• Manage seeding strategy for new product categories, identifying which creators and journalists get early access and why - creating momentum for every Elgato NPI
• Track review sentiment, message pull-through, and share of voice. Feed insights back into product and marketing teams
• Collaborate with Corsair Gaming and Fanatec teams on coordinated Stream Deck Everywhere launches: aligning embargo timing, shared media briefings, co-branded narratives, and cross-ecosystem storytelling that positions Stream Deck as the unifying platform across gaming peripherals, sim racing, and creator tools
• Strategic PR & Thought Leadership — Shape the narrative. Don’t just react to coverage — create the stories the industry wants to tell.
• Identify and develop proactive story angles around creator economy growth, gaming, and the convergence of consumer and professional AV
• Draft bylined articles, op-eds, and thought leadership pieces for executive placement in Tier 1 business and tech publications