Senior PPC Strategist

Las Vegas, NV (On-site)

$77K/yr – $100K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the paid search and shopping engine across multiple brands, balancing large budgets with ROAS and margin goals, while owning feed quality and cross-functional shopping data. Analyze and optimize campaigns end to end and build a measurement-driven, test-first roadmap with clear playbooks for scaling performance.

  • Growth Infrastructure: Manage multi-account PPC structure, budgets, and measurement integrity (GA4, UTM, attribution).
  • Performance Analytics: Drive feed quality and campaign optimization through data-driven testing and cross-functional collaboration with Ecommerce.
  • Accountability & Playbooks: Roll out new initiatives with documented learnings and scalable processes for shopping, search, and audience strategies.

Job Description

Responsibilities

  • Own day-to-day strategy and execution of paid search and shopping programs across multiple advertising accounts and Company domains, including Google Ads and Microsoft Advertising, ensuring alignment to revenue and efficiency goals.
  • Manage large advertising budgets, pacing spend appropriately while optimizing for core KPIs such as ROAS, CPA, conversion rate, revenue, and contribution margin efficiency.
  • Architect, launch, and optimize campaigns across Search, Shopping, Performance Max (or equivalent), remarketing/audience solutions, and other applicable formats based on business needs.
  • Lead ongoing account optimization: keyword strategy, search query mining, bidding and budget strategy, ad copy/creative testing, audience strategy, landing page alignment, and geo/device/daypart optimization.
  • Serve as the primary owner of product feed performance for ads accounts: Google Merchant Center, feed rules, attributes, taxonomy, promotions, and product eligibility.
  • Drive improvements in feed quality and coverage by partnering cross-functionally with the Ecommerce team to enhance product data and other structured data that impacts shopping performance.
  • Identify and execute opportunities to expand product ad reach and profitability (e.g., segmentation by category/margin, custom labels, inventory prioritization, promotional overlays).
  • Establish and maintain measurement integrity: conversion tracking, enhanced conversions where applicable, GA4 integrations, UTM governance, and platform-side attribution settings.
  • Build and maintain performance reporting and insights (weekly/monthly dashboards and narratives), translating results into clear recommendations and prioritized action plans.
  • Proactively develop test roadmaps (incrementality-minded experimentation when feasible): ad copy testing, bid strategy tests, shopping/feed tests, segmentation tests, and new feature/platform betas.
Professional Contractor Supply logo

Professional Contractor Supply

We are an innovative and fast-paced solutions provider for commercial, residential and industrial contractors. With the largest inventories in the Southwest, we ensure world-class customer service and the highest in-stock probability for tools, supplies and safety equipment. We pride ourselves on offering realistic expectations to our customers and striving to exceed them. At Fasteners, every team member has a singular commitment: Deliver the product to our customers on time, every time, no mistakes.Fasteners represents over 40 nationally recognized brands, including Milwaukee, DeWalt, Makita, and Bosch, as well as specialty electrical, plumbing, and fall protection products, such as Ridgid, Greenlee, and 3M-DBI SALA. In addition, we stock tens of thousands of SKUs in tool accessories, blades, drill bits, sockets, wrenches, as well as a wide variety of your day-to-day consumables. Fasteners also stocks a vast array of PPE and accessories, with an extensive selection of gloves, hard hats, and eye protection. Getting your team home safely is our priority! We are an industry leading supplier of Werner ladders, with an unparalleled selection of in-stock OSHA compliant ladders to ensure your needs and safety compliance standards are met. In addition, we represent the largest in stock selection of Knaack and Weatherguard boxes in the entire Southwest.With free shipments on most orders, same day local deliveries, and national deliveries within 1 to 4 business days, we have a proven track record of meeting the immediate time constraints our clients consistently expect.We're proud to have the most knowledgeable sales team in the industry, with a deep knowledge and understanding of the products we sell, and how those products will increase productivity for the specific project you are working on.When it comes to contractor supplies, Fasteners is second to none! We look forward to partnering with you as your elite supplier of choice.

Founded in 1993
Las Vegas, Nevada, USA
72 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
5.8%
Direct
82%
Referral
4.8%
Social
5.8%
Paid
1.4%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
2