Responsibilities

• Manage all operational aspects of client PPC campaigns (Specifically Google, Bing, Amazon) from conception to execution, with a strong focus on analysis during every step of the process.
• Successfully manage a multi-million dollar ad budget portfolio across multiple paid search channels and outlets.
• Ability to quickly adjust budget, marketing plans, and strategies for clients based on new paid channels and opportunities that will help increase ROI and performance.
• Collaborate with Account Managers and internal operation teams to continually test the full SEM funnel, including ad copy, design, landing page optimization, remarketing, audience targeting, keyword placements and more.
• Consistently measure and perform real time optimizations by establishing goals and campaign testing.
• Ability to conduct keyword research, keyword expansion and analysis for all clients.
• Build relationships and continuously work with our paid network partners such as Google and Bing to help integrate new initiatives and strategies for all clients.
• Create engaging paid search campaigns that cultivate audiences, increase web presence, enhance brand awareness and drive sales.
• Monitor the success of campaign implementation through platform analytics, KPIs, and dashboards.
• Analyze workload and predict resource needs in terms of project quantity, complexity, and due dates of deliverables.

Requirements

• Minimum of 8+ years experience in Google Ads and Shopping experience as well as Amazon Advertising. Experience in running paid ads for e-commerce is a must.
• Performance marketing agency experience is required.
• Partner with the Account Manager and other paid media partners to devise strategies and achieve performance goals and KPIs.
• Stay mindful of client performance objectives, alongside internal key metrics, and support the team in achieving these milestones.
• Analyze client performance and provide accounting and account recommendations.
• Strong work ethic and ability to thrive in a fast-paced, team environment.
• Ability to prioritize, manage time, projects, teams and company resources effectively.
• Eagerness to learn and remain knowledgeable on changes and developments in the ever-changing paid platform landscape.
• Excellent verbal, written and overall communication skills when it pertains to clients and third party partners.
• Highly motivated and self-starting individual, driven by goal achievement and personal and professional growth.