Responsibilities

• Lead the strategy, execution, and performance of all paid media campaigns to meet client acquisition goals with a focus on legal industry benchmarks
• Own high-level campaign planning, including audience targeting, budgeting, bidding strategies, funnel strategy, and full-funnel attribution
• Provide leadership and mentorship to the PPC team, including PPC Managers, Specialists, and freelancers; manage hiring, onboarding, and ongoing training
• Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI
• Report on KPIs and campaign performance with actionable insights for executive and client stakeholders
• Oversee Unbounce landing page strategy and LSA performance; introduce frameworks and standards for consistency across clients
• Collaborate cross-functionally with the SEO, content, and design teams to align messaging, user experience, and campaign performance
• Manage large PPC budgets, ensuring efficient spend and maximum return
• Serve as the point of escalation for complex campaign challenges and client communications
• Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising

Requirements

• 5+ years of experience managing PPC campaigns, with 2+ years in a senior or team leadership role
• Demonstrated success managing 6- to 7-figure ad budgets with strong ROI
• Expertise in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads
• Deep knowledge of paid search strategy, keyword research, and conversion rate optimization
• Proven ability to analyze complex data and present findings clearly to both technical and non-technical audiences
• Exceptional communication, leadership, and project management skills
• Agency experience or working with legal clients preferred

Preferred

• Agency experience or working with legal clients preferred

Benefits

• Salary Salary of $90k
• Work remotely from home
• Unlimited PTO
• $100 Wellness Reimbursement Program
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Health Insurance (including fully employer-funded coverage)