Senior Performance Marketer, Paid Search at Outschool | USA | $91K/yr – $152K/yr

Outschool

Senior Performance Marketer, Paid Search

USA (Remote)

$91K/yr – $152K/yrSenior Level3+ years expContract

Posted 4 weeks ago

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Job Summary

Own the Google, Bing, and ChatGPT paid search agenda with a CAC-driven, cross-functional lens and use AI to turbocharge both creativity and reporting.

Own keyword architecture, match types, and bid strategy to hit CAC and acquisition targets.
Build scalable workflows, dashboards, and attribution alignment with data/product teams.
Lead rigorous A/B testing and rapid learning to scale winners across search and Performance Max.

Job Description

Responsibilities

Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency
Use AI tools to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
Reduce repetitive manual work over time by building more scalable workflows
Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners
Collaborate cross-functionally with the paid social owner and data/product teams to align on attribution and optimization

Requirements

3-5 years of hands-on performance marketing experience with a primary focus on paid search
Deep expertise in Google Ads - including Search, Performance Max, and audience-based buying - with a track record of managing sizable budgets ($500K+/month) to CAC targets
YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax)
Strong command of keyword architecture, match type strategy, and Quality Score optimization
Highly analytical with the ability to build and interpret dashboards using BI tools
Demonstrated experience using AI tools to increase productivity and scale output
Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred)
Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment
Strong ad copywriting sensibility with a self-starter approach to testing
Landing page judgment -- can spot what's killing conversion and brief a fix
Bachelor's degree in marketing, business, or a related field preferred

Preferred

Microsoft Advertising (Bing Ads) experience
Familiarity with incrementality testing and MMM in the context of search
Experience with international/global search campaigns and localization strategies
SEO fundamentals and ability to collaborate across the organic/paid divide
Familiarity with how AI Overviews are reshaping the paid/organic interplay
Experience in edtech, or B2C/ecommerce is a plus

Benefits

Shared Financial Success: Competitive salaries, stock options, and retirement plans
Health: Comprehensive medical, dental, vision, disability, and life insurance
Wellness: Annual wellness stipend, access to coaching & therapy, and pet wellness plans
PTO & Family Benefits: Generous PTO and family leave policies
Hybrid & Remote-Friendly: Distributed team across the U.S. and Canada, with travel/office options and remote support
Lifelong Learners: Annual budgets for professional development and DEI learning; budgets for children to take classes
Community Impact: Employee donation matching and nonprofit programs

Outschool

4.2 Glassdoor

Outschool is an online learning marketplace built around kids' actual interests, not a standardized curriculum or a system that decides what they should learn when.We connect families with live and self-paced classes across thousands of subjects, taught by teachers who chose this path because they love what they teach. Whether your kid is exploring something brand new, doubling down on a passion, or learning in a way that works for their brain, we're here to make that possible.We work with families pursuing every kind of alternative education: homeschoolers, ESA families, hybrid learners, and parents building something custom. We work with neurodivergent kids. We work with kids learning at their own pace. We work with families who've tried traditional school and want something different.The best learning happens when kids are curious. When a teacher is genuinely excited about what they're teaching. When a parent trusts their instincts about their child's education. We're here to make that easier. Follow us to see what families are building, what teachers are creating, and what we're learning along the way.

Founded in 2015

San Francisco, California, USA

1.5K employees

outschool.com

80% recommend to a friend

71% CEO approval