Responsibilities

• Concept, script, and direct performance-driven marketing videos and static ads for clients across digital channels
• Analyze performance data and develop innovative ideas for optimization and iterations that improve campaign performance
• Ideate and write conversion-driven scripts for new ads
• Ensure deliverables are met and content is delivered on schedule
• Serve as the day-to-day strategic lead for assigned clients, managing project timelines, client communications, feedback cycles, and stakeholder alignment from briefing through final delivery
• Meet with clients to strategically identify and implement strategies that maximize ad spend and achieve KPIs
• Analyze consumer target mindsets, attitudes, and behaviors to inform compelling creative development
• Review video assets and provide feedback using collaboration tools to ensure creative standards meet client expectations, brand guidelines, and deadlines
• Complete and transfer deliverables to assigned clients and stakeholders

Requirements

• Direct-to-consumer (DTC) marketing experience
• Experience analyzing performance data to come up with new ad ideas or iterations
• Experience writing converting video scripts and static ads
• Proficiency with Facebook Ads Manager, Facebook Ads Library, TikTok Ads Library, and creative research tools (Atria, MagicBrief, Foreplay)
• Elite organizational skills and experience with project management tools (Notion, Coda, Asana) and content review platforms (Frame, Air)
• AI-forward mindset with experience using ChatGPT, Claude, Perplexity, and other emerging tools
• Growth mindset with strong problem-solving abilities
• Ability to thrive in a fast-paced, entrepreneurial, high-energy environment requiring multitasking
• Strong grasp of culture and keen understanding of trends and performance drivers
• Excellent communication skills

Benefits

• What We Offer - Opportunity to build your portfolio working with renowned brands - Flexible work environment - Paid holidays - Dynamic and supportive team environment - Comprehensive benefits package - Competitive compensation and growth opportunities