Responsibilities

• Concept at scale: Generate a high-volume of distinct, conceptual hooks and scripts for every brief, moving quickly from ideation to execution.
• Write for the scroll: Craft high-performing scripts for TikTok, Meta, and YouTube that feel native to each platform.
• Own the set: Provide script direction on-set during video shoots to ensure the tone, pacing, and energy are captured perfectly.
• Rapid creative iteration: Use performance data as a springboard to pitch out-of-the-box creative tests that challenge the status quo.
• Manage the production lifecycle: Partner with video editors and motion designers to oversee the post-production of your concepts.
• Audit & Iterate: Regularly review creative performance with the Paid Media team to identify "winners" and rapidly script 2.0 and 3.0 versions.
• Stay socially fluent : Maintain a deep understanding of current social trends, audio hooks, and visual formats to keep our ads feeling fresh.
• Simplify the complex: Humanize our SaaS platform by translating technical features into simple, resonant "a-ha" moments for clinicians.

Requirements

• Experienced – You have 5+ years of performance marketing or creative strategy experience (in-house or agency), with a heavy concentration in paid social and digital video.
• Platform-native – You have an instinctive grasp of the visual and verbal languages that drive engagement across fragmented social feeds.
• Autonomous & proactive – Ambiguity doesn't slow you down; you take full ownership of projects and can navigate tight deadlines with minimal hand-holding.
• Data-informed – You’re a natural performance thinker who views metrics as a spark for big ideas, not a ceiling on creativity.
• High-velocity – You thrive in fast-paced environments and take pride in maintaining a high bar for quality even when outputting a large volume of scripts.
• Collaborative – Your default mode is a tight Art + Copy + Stakeholder partnership where ideas are built in lockstep.
• Forward-thinking – You’re excited to co-pilot creative ideation with AI tools and willing to test bold or unconventional approaches.
• - A portfolio showcasing high-performing social campaigns, video scripts, and conceptual brand work.
• Proven experience in performance creative—you can speak to how your creative choices influenced specific business outcomes.
• Experience on-set at video productions (directing experience is a major plus).
• Exceptional self-editing skills, with a focus on brevity and punchiness.

Preferred

• Experience on-set at video productions (directing experience is a major plus).
• A portfolio showcasing high-performing social campaigns, video scripts, and conceptual brand work.

Benefits

• We offer a competitive benefits program including:
• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)