Senior Partner Field Marketing Manager – Industries (IC4)

USA (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 2 weeks ago

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Job Summary

Own and optimize North America partner-driven demand programs for Oracle Industries, aligning partners, activating programs, coordinating cross-functional efforts, and measuring ROI.

  • Lead partner alignment and activation for industry marketing programs
  • Coordinate sponsorships, events, and partner deliverables
  • Track engagement, pipeline, and ROI across programs

Job Description

Responsibilities

  • Partner Alignment & Integration: Collaborate with Oracle Industries Marketing, Global Partner Marketing, and Alliances & Channel to identify and align the right partners for Industry-focused marketing programs and events. Prepare, activate, and integrate partners into North America Demand Services initiatives to drive customer engagement, pipeline growth, and measurable business outcomes.
  • Partner Program Activation: Lead the partner activation strategy and execution for Industry-focused marketing programs and events. Coordinate partner sponsorships, speaking opportunities, customer engagement activities, and partner deliverables to ensure successful participation across Oracle-led and third-party initiatives. As assigned, own the partner-specific components of marketing programs and events from planning through post-program measurement and analysis.
  • Cross-Functional Collaboration: Coordinate planning and alignment meetings with Oracle Industries Marketing, Field Marketing, Global Partner Marketing, Alliances & Channel, Sales, and other key stakeholders to ensure successful program execution.
  • Investment Management: Manage partner marketing investments to maximize business impact, partner engagement, and measurable return on investment (ROI).
  • Operational Excellence: Utilize and continuously improve standardized partner engagement frameworks, including the partner prospectus, to drive partner activation, consistency, and program execution.
  • Performance Measurement: Track partner engagement, sponsorship utilization, pipeline contribution, and ROI to measure program success and identify opportunities for optimization.
  • This role partners across North America to support Oracle Industries-focused marketing programs that strengthen Oracle's partner ecosystem and drive measurable business results.

Requirements

  • 8+ years of progressive experience in B2B marketing, partner marketing, field marketing, or demand generation within the technology industry.
  • Experience developing and executing partner marketing or field marketing programs that drive pipeline and business growth.
  • Experience coordinating Oracle-led and third-party event sponsorships and partner activations.
  • Strong understanding of demand generation, field marketing, partner ecosystems, and go-to-market strategies.
  • Experience managing partner marketing investments and measuring business impact through pipeline and ROI metrics.
  • Proven ability to collaborate across cross-functional teams in a highly matrixed environment.
  • Strong project and program management skills with the ability to manage multiple initiatives simultaneously.
  • Excellent communication, relationship management, and analytical skills.
  • Self-starter with strong critical thinking and problem-solving abilities.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
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