Responsibilities

• Own and scale non-brand Search, YouTube, PMax, and Shopping campaigns to drive incremental DTC new orders at target CPIA
• Build and maintain campaign structures designed to support sustained budget growth without sacrificing efficiency or visibility into performance drivers
• Design and execute a high-velocity testing roadmap across keywords, bidding strategies, audiences, creatives, and ad formats — and act decisively on what the data tells you
• Analyze campaign performance and attribution signals to surface drivers, identify scaling opportunities, and inform spend decisions
• Partner closely with creative and landing page teams to identify winning ad angles and improve conversion paths across Google channels
• Lead and develop a direct report, elevating the team's output — not just your own
• Deliver regular performance reporting that gives leadership clear, actionable visibility into what’s working and why
• Approach to the role: treat channels like a business; think in systems; be analytical and fast to act; collaborate with creative and landing page teams; communicate clearly

Requirements

• Has 5+ years of hands-on Google Ads experience — Search, YouTube, PMax, and Shopping — specifically in DTC or ecommerce environments
• Has personally scaled non-brand acquisition and YouTube campaigns with larger budgets annually
• Has proven YouTube chops — not someone who has dabbled or is willing to figure it out; someone who has built and scaled YouTube acquisition funnels that drive real incremental volume
• Is an expert in Google Ads platform mechanics — campaign structure, bidding strategy, audience segmentation, and creative testing at scale
• Has strong working knowledge of GA4, Google Ads Editor, and attribution tools (Northbeam, Triple Whale, Rockerbox, or similar)
• Has managed or mentored at least one direct report and can elevate the people around them, not just their own output
• Has a track record of identifying performance drivers and translating them into clear, fast growth decisions

Benefits

• we have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!