Senior Paid Search Specialist

New York City, NY (Remote)

$70K/yr – $90K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid search execution and optimization across Google Ads, Microsoft Ads, and SA360, turning data-driven findings into actions that consistently hit client KPIs.

  • End-to-end Paid Search: Setup, pacing, optimization, and reporting across platforms.
  • Optimization & Testing: Proactively identify opportunities and recommend tests and budget shifts to drive KPI achievement.
  • Insights to Action: Translate performance data into clear next steps and client-ready recommendations.

Job Description

Responsibilities

  • Partner with Search team members on paid search strategy and performance discussions.
  • Proactively identify areas for optimization and innovation across accounts.
  • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
  • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
  • Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.
  • Translate insights into actionable next steps that drive measurable client impact.
  • Collaborate with internal teams to ensure campaign execution aligns with client objectives.
  • Manage day to day tasks and responsibilities utilizing the team’s project management platform.
  • Deliver clear, data-driven performance reports and insights to clients.
  • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.

Requirements

  • 3+ years of relevant paid search experience
  • Hands-on experience in managing monthly campaign budgets of $100k+
  • Meticulous attention to detail.
  • Experience with Google Ads and Google Ads Editor

Preferred

  • Experience with Google Shopping, Demand Gen, and Performance Max
  • Experience with Microsoft Ads, SA360, and Google Analytics

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!!
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Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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