Responsibilities

• Manage the setup and optimization of SEM campaigns across Google Ads and Microsoft Ads
• Monitor reporting and deep dive into campaign analytics to find opportunities to maximize revenue and return on investment
• Monitor search category trends and provide insights that guide our landing page strategy
• Utilize test-driven marketing strategies to continuously improve marketing messaging, positioning, and budget optimization
• Collaborate with cross-functional teams to develop and test new strategies
• Engage with top industry partners (Google, Microsoft, etc.) and the latest ad products
• Forecast revenue and pace for weekly, monthly, and quarterly goals by product and campaign
• Act as the main point of contact for the client, internal departments, and third-party providers; guided by the Paid Search Manager, you will spearhead collaboration, facilitate discussions, planning, and project management
• Help implement and understand the bidding strategies and goals for client campaigns
• Attend weekly meetings, ready to give updates on KPIs, performance, launches, traffic changes, and other details on assigned clients

Requirements

• 4+ years of experience managing and executing paid search media campaigns across Google Ads and Microsoft Ads
• strong knowledge across all search platforms and have planned and placed paid search media buys in excess of $1 million annually
• strong understanding of best practices across Google and Microsoft Ads
• exceptional verbal, written, and presentational skills
• able to work independently and collaboratively with remote team members
• flexible and have a proven ability to perform in a fast-paced environment with concurrent and competing deadlines
• Bachelor’s degree
• Experienced in keeping pace with industry trends and campaign coordination (implied)
• meticulous, conscientious, and work with a sense of urgency
• good understanding of all digital media disciplines
• thrive in a client-centric environment
• superior organizational skills and are attentive to details
• able to mentor and train search specialists in paid search best practices, with guidance from the manager and director
• Experience in the insurance industry is preferred

Preferred

• Experience in the insurance industry is preferred.