Responsibilities

• Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX)
• Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances
• Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability
• Manage paid search accounts with a focus on conversion metrics and performance outcomes
• Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines
• Develop and present performance reports with narrative-driven insights and strategic recommendations
• Use visualizations and benchmarks to contextualize results for nonprofit stakeholders
• Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed
• Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes
• Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager
• Provide recommendations for improving tracking fidelity and aligning KPIs with client goals
• Serve as the agency’s Paid Search Domain lead, directly managing high-priority, complex accounts while providing technical oversight for a team of paid search specialists.
• Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested
• Provide day‑to‑day people leadership, including guiding career development, hosting regular 1:1s, approving PTO, overtime, and expenses, and offering ongoing coaching and mentorship to support team growth and performance.

Requirements

• 8+ years managing Google Ads and Google Ad Grant Campaigns, and PMAX and Microsoft Ads.
• Ad Grant Familiarity: Experience with Google Ad Grants or nonprofit fundraising campaigns is a major plus.
• Agency Experience: Comfortable managing 30+ client accounts and switching contexts quickly.
• Budget Sensitivity: Understands how to drive results with small budgets—not reliant on high spend to succeed.
• Reporting & Storytelling: Skilled at building client-facing reports that highlight impact and guide strategy.
• Technical Proficiency: At least proficient in Google Analytics and Google Tag Manager.
• Communication: Fluent or advanced-level English, with clear written and verbal skills.

Preferred

• Ad Grant Familiarity: Experience with Google Ad Grants or nonprofit fundraising campaigns is a major plus.