Senior Paid Search Specialist at Carnegie | USA

Carnegie

Senior Paid Search Specialist

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead paid search initiatives for client campaigns with data-driven optimization and cross-functional collaboration.

Own strategy and execution of Paid Search campaigns for clients
Must-have: 3+ years in Google Ads, with lead generation experience a plus
Standout: Strong ability to translate performance metrics into strategic recommendations across teams

Job Description

Responsibilities

Oversee the strategy and execution of client Paid Search campaigns, including keyword development, ad group and campaign setup, bid strategy management, and overall goal achievement
Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Search
Maintain and monitor campaign performance, analyzing conversion rate, cost per conversion, cost-per-click, impression share, quality score, and other important campaign metrics to inform client-facing reporting
Work with Digital Strategists to dictate the Paid Search strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
Formulate insights around campaign performance, keyword structure, targeting, and other facets of Paid Search.
Elevate data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives.
Evaluate performance and craft meaningful recommendations for client review based on data trends that will have a positive impact on performance
Work collaboratively in a team environment
Collaborate strategically with other internal specialists including the Digital Strategy team and other key digital team members to develop fully integrated campaigns to meet client goals
Show thought leadership by keeping pace with Paid Search industry trends as well as bringing forward ideas around process improvements, best practices, and tests

Requirements

Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
3 or more years of experience working in Paid Search in the Google Ads platform; lead generation experience a plus
Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
Experience with employee management is preferred
Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
Currently certified in Google Ads Paid Search is a plus

Carnegie

3.6 Glassdoor

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity.As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face.We are Carnegie.

Founded in 1985

Westford, Massachusetts, USA

429 employees (132 in marketing)

www.carnegiehighered.com

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