Responsibilities

• Build, manage, and optimize Google Ads and Meta Ads campaigns.
• Monitor budgets, bidding strategies, audience performance, and conversion trends.
• Continuously identify opportunities to improve lead quality, efficiency, and return on investment.
• Manage campaigns across multiple franchise and multi-location businesses.
• Analyze both front-end and back-end performance metrics, including: Leads, Appointments, Sales, Revenue, Close rates, Customer acquisition cost, Return on ad spend (ROAS), Lifetime value (LTV).
• Utilize proprietary reporting tools, CRM integrations, and custom dashboards to identify growth opportunities.
• Investigate performance fluctuations and provide actionable recommendations.
• Identify trends across accounts and proactively bring new ideas to the team.
• Develop and execute structured A/B testing plans for: Ad copy, Creative assets, Landing pages, Audience targeting, Bidding strategies, Conversion funnels.
• Form hypotheses, measure results, and implement winning strategies.

Requirements

• 5+ years of hands-on paid media experience (Google Ads, Bing Ads, Meta Ads as primary)
• Strong understanding of conversion tracking, attribution, and analytics
• Experience analyzing campaign performance beyond basic platform metrics
• Exceptional attention to detail
• Strong verbal and written communication skills
• Ability to manage multiple accounts and priorities simultaneously
• Comfortable presenting performance results directly to clients

Preferred

• Naturally curious and analytical.
• Self-starter who identifies opportunities without being asked.
• Comfortable working independently and taking ownership.
• Loves diving into data and uncovering insights.
• Obsessed with testing and continuous improvement.
• Outcome-focused rather than task-focused.
• Thinks like a business strategist, not just a platform operator.
• Excited by solving complex marketing challenges.
• Embraces accountability and performance measurement.
• Franchise or multi-location marketing experience

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance