Responsibilities

• Pacing: pull, compile, and analyze in-market campaigns to ensure spending and performance meet expectations.
• Campaign breadth: efficiently download, interpret, and act on multiple campaigns across brands, targeting strategies, funnel stages, and B2C/B2B audiences.
• Optimizations: recommend and implement changes in search bidding platforms to hit or exceed KPI benchmarks.
• Documentation: record changes and learnings to feed strategic insights.
• Planning kickoff: collaborate with Integrated Planning and Account teams to provide budget and strategy guidance.
• Cross-functional collaboration: gather insights and offer recommendations to surpass benchmarks and client objectives.
• Performance tracking: continuously analyze KPIs to assess campaign effectiveness.
• Thought leadership: prepare POVs and materials to educate internal and client stakeholders on strategy shifts and account structure.
• Team alignment: work with Search Specialists and Associates to ensure task execution and best practices, including mentoring peers.
• Channel planning support: assist Integrated Planning with channel plans, budgets, bidding strategies, structures, and learnings for actionable items.
• Stakeholder engagement: be vocal in defining our approach and interfacing with clients as needed.

Requirements

• Education: Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent experience.
• Experience: Minimum of 4 years managing and leading campaigns across channel ecosystems, with planning-to-execution experience and a track record of cross-functional collaboration.

Preferred

• Experience in pharma marketing or regulated industries.
• Proactive, curious problem-solver who thrives in fast-paced environments.
• Comfort with advanced search bidding platforms (SA360, Marin, etc.).
• Strong Excel skills (VLOOKUP, pivots, charts).

Benefits

• The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave