Responsibilities

• Plan, launch, and manage paid search and video campaigns across Google Search, YouTube, and Bing Ads (Microsoft Advertising).
• Design full-funnel PPC strategies aligned with brand goals, targeting criteria, budget allocation, and performance benchmarks.
• Conduct in-depth keyword research and audience targeting to maximize reach, relevance, and efficiency.
• Write compelling ad copy for search and display ads, and collaborate with the creative team to produce high-performing YouTube ad content.
• Monitor budgets and campaign pacing to ensure efficient spend and maximize return on ad spend (ROAS).
• Analyze KPIs including CTR, CPC, CPA, conversion rates, and video performance using GA4, Looker Studio, and native ad platforms.
• Continuously test ad variations, landing pages, bidding strategies, and targeting to improve performance and reduce acquisition costs.
• Monitor competitor activity and stay up to date with platform changes, trends, and new advertising tools.
• Deliver clear, actionable reports on campaign performance to stakeholders on a weekly and monthly basis

Requirements

• 7+ Years proven experience managing Google Ads campaigns with a focus on paid search
• Google Ads certifications (e.g., Google Ads Search Certification)
• Deep knowledge of GA4
• In-depth knowledge of Google Ads platform, including setup, keyword research, ad creation, and bid management.
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics)
• Attention to detail, data-driven decision-making, and optimization skills
• Familiarity with A/B testing and conversion rate optimization (CRO)
• Effective communication skills for cross-functional collaboration and reporting
• Understanding of search engine optimization (SEO) principles
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• Experience with keyword research, bid strategies, audience segmentation, and ad performance optimization
• Strong analytical skills with experience using GA4, Looker Studio, and native ad platform reporting tools
• Demonstrated ability to work independently, manage multiple campaigns, and meet deadlines in a remote setting

Preferred

• Proficiency with Google Tag Manager and WordPress
• Experience in Looker Studio reporting and dashboard creation
• Experience working in healthcare, pharmacy, or regulated industries

Benefits

• Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
• Great pay and general compensation structures
• Employee assistance program to assist with mental health, legal questions, financial counseling etc.
• Comprehensive PTO and sick leave options
• 401k program
• Plenty of opportunities for growth and advancement
• Company sponsored outings and team-building events
• Casual Fridays