Senior Paid Media Manager

Miami, FL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on managing paid media campaigns across multiple platforms, optimizing Amazon advertising, researching audiences, and collaborating with eCommerce and sales teams. It requires 4+ years in paid media with Amazon expertise and strong analytics. Benefits include health insurance.

Job Description

Responsibilities

  • Develop, implement, and manage paid media campaigns across Amazon Ads, Google Ads, Facebook, and other digital channels.
  • Optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
  • Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
  • Stay up to date with Amazon’s advertising policies, trends, and platform updates to leverage new opportunities.
  • Test new ad formats, bid strategies, and audience targeting approaches to continuously improve performance.
  • Manage budgets effectively, ensuring optimal allocation of ad spend for maximum ROI.
  • Work closely with the eCommerce and sales teams to align paid media efforts with overall business objectives.

Requirements

  • 4+ years of experience in paid media management with a strong focus on Amazon advertising.
  • Proven track record of managing successful Amazon PPC campaigns and other digital advertising channels.
  • Hands-on experience with Amazon Advertising Console, Google Ads, Facebook Ads Manager, and other paid media platforms.
  • Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Helium 10, or similar software.
  • Excellent communication and project management skills.
  • Familiarity with eCommerce platforms such as Shopify, WooCommerce, or Magento is a plus.

Benefits

  • Health Insurance coverage included
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