Responsibilities
Own the paid media acquisition strategy across channels, including budget allocation, channel mix, KPI targets, and forecasting
Plan, launch, manage, and optimize campaigns in-platform across Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms, including audience targeting and bid and budget management
Monitor campaign performance and make data-driven decisions to improve paid media efficiency and overall marketing ROI
Analyze acquisition funnels, audience behavior, and conversion performance to identify and act on growth opportunities
Lead the testing roadmap across audiences, creative, landing pages, offers, pricing, and channels
Own the ad creative pipeline end-to-end. Translate copy team promos into a weekly creative roadmap, brief and indirectly manage copywriters and junior creative support, and roll up sleeves to build ad creative directly when needed.
Build and manage relationships with platform representatives, media partners, and vendors, and research emerging platforms, technologies, and advertising trends to bring forward new acquisition opportunities
Build and own clear, decision-ready reporting on the metrics that matter. Proactively surface trends, risks, and growth opportunities to leadership with a recommended course of action
Own the integrity of campaign tracking and attribution (pixels, conversion APIs, tag management), partnering with technical teams to keep performance data clean and trustworthy
Potential to directly manage junior media buying or creative support staff as the team scales