Responsibilities

• Own and scale the Block LLP's Meta ad account for personal injury lead generation
• Manage budgets responsibly while protecting cost per qualified lead (CPL) and cost per signed case (CPA) targets
• Structure, launch, and optimize full-funnel campaigns across acquisition and retargeting
• Develop and execute a disciplined testing roadmap across creative, audiences, offers, and campaign structure
• Monitor performance daily, diagnose volatility, and implement data-driven optimizations
• Ensure tracking integrity across Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution systems
• Analyze funnel and intake data to improve lead quality and signed case rates
• Collaborate with Creative and Marketing Leadership to drive scalable, profitable growth

Requirements

• 4+ years of hands-on Meta buying experience (lead generation required; legal industry experience highly preferred)
• Proven experience scaling budgets while maintaining CPL and CPA efficiency
• Strong understanding of full-funnel lead generation strategy (cold acquisition, retargeting, and nurture)
• Experience building structured testing frameworks and translating insights into scalable growth
• High comfort level working daily in dashboards, spreadsheets, and performance reports
• Experience optimizing for qualified leads and downstream conversion metrics
• Familiarity with Meta Pixel, CAPI, offline conversions, CRM integrations, and attribution models

Benefits

• Robust PTO program, including time-off accrual and firm-recognized holidays
• 401(k) retirement savings program
• Performance-based bonuses tied to measurable impact and results
• Clear growth and advancement opportunities within a scaling organization
• Regular firm-wide events, team outings, and company celebrations
• Fully stocked kitchen with snacks, beverages, and coffee
• Growth-focused culture with meaningful advancement pathways
• Leadership team that values ownership, performance, teamwork, and excellence