Responsibilities

• Design and animate performance creative across Meta, TikTok, YouTube, and other emerging paid channels, with a particular focus on motion graphics, product visualization, UI animation, and short-form video.
• Turn growth hypotheses into creative concepts. Partner with performance marketers to translate audience, messaging, funnel, and behavioral insights into differentiated ideas worth testing.
• Own the creative experimentation cycle end to end: hypothesis → concept → build → launch → analysis → iteration.
• Design tests that teach us something. Structure creative variations intentionally so we can understand why something won or lost rather than producing a collection of indistinguishable versions.
• Make the product a central character in our advertising. Animate real dub interfaces, portfolios, interactions, and product behaviors so potential users quickly understand what the product is and why it matters.
• Develop high-impact hooks and visual storytelling systems that communicate complex financial concepts within the first few seconds of an ad.
• Read performance data and turn it into creative direction. Develop your own point of view on why a concept performed, identify patterns across creative, and translate those insights into the next generation of work.
• Build creative franchises, not just one-off ads. When an idea works, identify its underlying mechanism and develop new expressions, narratives, hooks, and formats around it.
• Maintain a strong creative testing pipeline alongside the performance team, including a prioritized backlog of hypotheses, concepts, iterations, and new bets.
• Build a scalable motion system of templates, components, UI treatments, transitions, and reusable animation logic that allows us to move faster without sacrificing craft.

Requirements

• 5+ years of experience in motion design, performance creative, advertising, or a related discipline, with a portfolio demonstrating exceptional motion craft and work designed for paid digital channels.
• A portfolio that shows more than beautiful execution — you can explain the objective behind the work, what was tested, what happened, and what you learned.
• Deep expertise in After Effects and strong proficiency in tools such as Cinema 4D, Blender, or equivalent 3D/motion software.
• Strong experience with product and UI animation , including workflows between Figma and motion tools. Experience with Rive, Lottie, or similar technologies is a plus.
• Demonstrated understanding of performance creative for Meta, TikTok, and YouTube , including hooks, pacing, aspect ratios, platform-native conventions, and how creative affects media performance.
• Strong visual and conceptual judgment. You can take an insight or rough hypothesis and independently turn it into a compelling creative idea — not simply execute against a detailed brief.
• Comfortable working with creative performance data . Metrics like CTR, thumb-stop/hook rate, conversion rate, CPA, and ROAS are inputs into your creative process rather than something owned exclusively by the media team.
• Experience with structured creative testing and the discipline to distinguish between testing a hypothesis and simply producing variations.
• A strong instinct for iteration . You know how to identify what is working inside a concept and evolve it without endlessly reproducing the same ad.
• High ownership and comfort with ambiguity. You are proactive about identifying opportunities, forming a point of view, and moving the work forward.

Preferred

• Experience designing for fintech, financial services, health, insurance, or another regulated category .
• Experience marketing a consumer mobile app or subscription product .
• Experience developing ads using real product experiences, dynamic interfaces, or data-driven visualizations.
• Experience building or helping build a performance creative program from the ground up .
• Familiarity with AI-enabled creative workflows and an interest in using emerging tools to increase concepting and iteration speed.

Benefits

• Competitive salary ranging from $100k-$150k, commensurate with experience and geography to include equity
• 100% paid health insurance for employees with partial coverage for dependents
• Time away, including company holidays and unlimited PTO
• Daily free dinner after 6:30 & Thursday team catered lunches
• Lively office environment in SoHo with 24/7 office access, fully stocked snacks, coffee, espresso, and other perks