Responsibilities

• Own the Planning Process: Lead the full media planning lifecycle, from identifying target audiences and pulling research to building and presenting final plans to clients.
• Innovation & ROI: Develop forward-thinking plans that align with client KPIs and overall channel strategy, providing POVs on media proposals and competitive market analysis.
• Budget Stewardship: Manage budget flowcharts, media authorizations, and invoice reconciliation from concept to completion.
• Hands-on-Keys Execution: Directly build, launch, and optimize campaigns within digital platforms (Social, Programmatic, Search). This includes setting up new campaigns as creative assets arrive.
• Active Optimization: Beyond pulling reports, you are expected to analyze data and immediately execute recommended changes in-platform to improve performance.
• Digital-First Focus: While the primary focus is digital, you will act as both the planner and buyer for traditional channels like Out-of-Home (OOH) and Print.
• Media Integration: Partner with specialized broadcast and radio buyers, providing the strategic plan while they lead the negotiation.
• Client Leadership: Run point on client meetings, status agendas, and follow-up correspondence, acting as the strategic lead for your assigned business.
• Team Development: Mentor and oversee the workflow of Assistant Media Strategists and Media Strategists to ensure professional growth and high-quality deliverables.
• Cross-Functional Coordination: Manage creative grids and media specifications, ensuring account and creative teams have the technical details needed for successful launches.

Requirements

• Expert Platform Knowledge: Proven experience building and optimizing within platforms like Meta (Facebook/Instagram), The Trade Desk, and Google Ads.
• Traditional Media Openness: Experience (or a strong willingness to learn) across Linear TV, OOH, and Print.
• Certifications: Ability to obtain certifications in The Trade Desk, Facebook, and Google within the first year of employment.