Responsibilities

• Lead paid media strategy for complex, multi-channel campaigns with budgets from hundreds of thousands to multi-million dollars.
• Develop integrated strategies that align audience, objectives, messaging, channels, budget, timing, and measurement - from discovery through launch and optimization.
• Evaluate market, audience, and competitive trends to identify opportunities, including emerging channels, technologies, and partnerships.
• Determine channel and budget allocation based on objectives, audience behavior, and performance, keeping strategies executable within budget and timing.
• Lead conversations on recommendations, performance, and emerging opportunities - translating complex media concepts for audiences of varying expertise.
• Proactively surface issues and opportunities, and navigate competing priorities and multiple stakeholders without losing strategic focus.
• Partner with media operations, coordinators, and vendors to turn strategy into execution - reviewing plans, targeting, budgets, pacing, and optimizations.
• Communicate and negotiate with media vendors and partners.
• Drive data-informed optimization through the campaign lifecycle, ensuring execution matches strategy, client expectations, and process.
• Partner with media coordinators to build client-facing reporting that turns performance and business data into actionable insight.

Requirements

• 5+ years of relevant paid media, media planning, or integrated marketing experience, preferably agency-side.
• Have demonstrated experience independently leading large-scale, multi-channel paid media campaigns with significant budgets.
• Have experience managing complex client relationships and serving as a senior strategic advisor.
• Have deep knowledge of digital and traditional media across paid social, programmatic display, video/CTV, audio, search, out of home, print, and emerging media channels.
• Have experience developing integrated media strategies that connect paid media to broader marketing and organizational objectives.
• Have strong understanding of audience strategy, targeting, media buying, optimization, measurement, and attribution.
• Have experience working with data aggregation, visualization, and reporting platforms such as TapClicks.
• Are proficient in Google Workspace (Gmail, Drive, Docs, Sheets, etc.).
• Have experience with Google Ads and Google Analytics; relevant certifications are preferred.
• Have experience with running paid campaigns across social platforms, including Meta, LinkedIn, TikTok, Snapchat, Reddit, and familiarity with additional social and emerging platforms.

Preferred

• Experience in higher education or other mission-driven markets and a genuine understanding of the audiences and challenges that shape this work.

Benefits

• Ologie offers a comprehensive benefit package that includes health, dental, and vision insurance; company-sponsored life and disability insurance; optional life insurance; mental health support; and a 401(k) profit-sharing plan with a company match. Paid time off includes your own flexible personal time, along with paid holidays throughout the year, including a holiday break (typically up to six days) at the end of December. We also offer a flextime work schedule.