Senior Media Strategist at Madden Media | USA | $80K/yr – $90K/yr

Madden Media

Senior Media Strategist

USA (Remote)

$80K/yr – $90K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive omni-channel paid media strategy and execution for destinations with data-driven optimization.

Own omni-channel media strategies aligned to KPIs and client objectives.
Must-have: 3-5+ years of paid media planning/buying experience.
Standout: Mentoring junior staff and contributing to new business and training.

Job Description

Responsibilities

Develop and lead omni-channel media strategies aligned to client objectives and KPIs
Conduct audience, competitive, and industry research to inform media planning and optimization
Determine strategic media mixes using research tools and data insights
Collaborate with creative, account, and client teams to ensure cohesive campaign execution
Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations
Manage budgets, media authorizations, vendor relationships, and billing reconciliation
Translate performance data into actionable insights and future-facing strategies
Stay current on media trends, emerging channels, and new opportunities
Mentor and support junior team members, fostering growth and collaboration
Contribute to new business efforts, agency POVs, and internal training initiatives

Requirements

3-5+ years of paid media planning and/or buying experience (agency or in-house)
Strong analytical mindset with the ability to turn data into meaningful insights
Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms
Excellent communication and presentation skills
Proven ability to manage multiple projects, priorities, and deadlines
Detail-oriented with strong organizational and problem-solving skills
Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.)
Collaborative mindset with a positive, proactive attitude
Experience in travel and tourism is a plus

Benefits

Opportunities to grow your skillset through training, new challenges, and learning experiences.
A team that's got your back and is ready to help you thrive.
A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

Madden Media

The marketing agency for destinations. Part data-focused, part creative—entirely obsessed with making your spot the next big thing.Madden Media is one of the nation’s leading providers of custom and cooperative destination marketing solutions, in both digital and print. The company produces award-winning tourism promotions, offering more than 950 Destination Marketing Organizations around the country innovative, effective, and affordable media programs.Madden Media’s clients range from state tourism offices to towns with populations of less than 1,000. Through cooperative programs and a multitude of other marketing solutions, Madden Media specializes in finding ways for destinations to attract new visitors―connecting people to places.

Founded in 1982

Tucson, Arizona, USA

279 employees (160 in marketing)

www.maddenmedia.com