Responsibilities

• Omnichannel Mastery: Own the global brand media investments. Balance the emotional resonance of high-reach channels like Linear, OOH, and Radio with the tactical precision of digital platforms to maintain a consistent, multi-touch narrative.
• The Strategic Planning Mandate: You are the lead architect of the master media plan. While you leverage agency partners for the tactical execution and co-planning of offline and linear media, the strategic blueprint, investment weightings, and channel selection are exclusively owned by you. You move beyond simple oversight; you are the primary driver of the planning process, ensuring every dollar is an intentional investment in business growth.
• Active Orchestration:Design the technical frameworks where offline brand moments—Linear, OOH, and CTV—trigger immediate next best action. You ensure that real-world brand impressions are captured as high-fidelity intent signals to fuel our downstream demand engine.
• Media Partnerships: Lead high-level relationships with global editorial houses like Forbes, WSJ, and Bloomberg etc. Architect bespoke content partnerships and deep editorial integrations that establish Palo Alto Networks as the definitive thought leader in the cybersecurity space.
• Creative and Content Influence: Partner with content and brand creative to ensure assets are purpose-built for the media landscape. Provide data-backed insights to shape the creative strategy, ensuring assets are optimized for the specific nuances of each channel.
• Precision Measurement: Partner with analytics on the brand tracking and attribution architecture. Treat every media dollar as a strategic investment, partnering with analytics to prove P and L impact through brand lift studies and multi-touch attribution (MTA) models.

Requirements

• 10 plus Years of Media Mastery: Proven success managing complex, multi-million dollar global accounts and budgets. Agency-side media planning roots are necessary.
• Strategic Authority: Ability to influence executive leadership and justify investments in unproven channels through data-driven logic.
• Technical Spidey-Sense: You have expert-level proficiency in the modern media stack, including DV, TradeDesk, Amazon, LinkedIn, and brand tracking tools like Kantar or Qualtrics. You know how these tools should connect and can identify friction points before they impact the business.
• Online and Offline Fluency:You possess a deep, hands-on understanding of the entire media ecosystem. You are as comfortable discussing GRPs and reach-frequency as you are with CTR, CPM, and multi-touch attribution.
• B2B Architecture with B2C Empathy:You understand the complexities of the B2B buying group but apply the radical audience empathy of B2C brand building to ensure our message is emotive and impactful.
• Operational Excellence:You hold the line on quality. You are a doer who takes pride in the plumbing, ensuring that every asset, link, and tag is stress-tested and bulletproof before launch.