Senior Media Relations Strategist, Lifestyle at M Booth | New York City, NY | $81K/yr – $100K/yr

M Booth

Senior Media Relations Strategist, Lifestyle

New York City, NY (Hybrid)

$81K/yr – $100K/yrSenior Level5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the earned media program across client accounts with a media first mindset, balancing strategy, pitching, and client relationships.

Lead media relations, pitching, and coverage for multiple consumer verticals with cross-team collaboration.
Coach junior staff and act as the day-to-day client contact to drive proactive, media-first ideas and opportunities.
Analyze trends and competitive context to surface growth opportunities and stronger earned campaigns.

Job Description

Responsibilities

Support clients in a range of consumer media verticals including, but not limited to spirits, entertainment, lifestyle, and consumer tech.
Curate media strategies for tentpoles and news engine plans, drive media coverage, draft press materials, pitch reporters and develop relationships with key media contacts, collaborating with broader media and account teams on progress.
Serve as day-to-day client contact, taking the lead in ongoing communications regarding earned media via email and on calls.
Mentor junior team members on pitching, follow-ups, and relationship building.
Understand client programming and participation in brainstorming and strategy recommendations to help develop proactive, media-first ideas.
Lead portions of new business opportunities and identify organic growth opportunities within your accounts.
Seek out cross-functional collaborations and propose real-time ideas and new approaches to continually elevate our work.
Provide deep understanding of trends, the competitive landscape, and the client's business.
Staff media events and liaise with/host media contacts on-site.

Requirements

5-6 Years of earned media experience on the agency side
Bachelor’s Degree
Thorough understanding of earned media relations and relationships with key contacts across a range of industries and specialties
An understanding of GEO, AI, and new emerging media platforms
Ability to work independently and multi-task in a team-oriented environment
Creative, strategic thinking skills
Strong attention to detail
Positive and flexible attitude
Solution-oriented mindset
Advanced writing, editing, and research ability

Preferred

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval