Senior Media Relations Specialist

Commerce, TX (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Build and protect the university’s earned-media presence by developing strategic story ideas, securing placements with regional to national outlets, and coordinating with campus and system communications to ensure consistent messaging and timely inquiries.

  • Media relations pipeline: establish and maintain targeted relationships with local, regional, state, and national outlets to secure expert placements and story coverage.
  • Story development and response: craft pitch-ready stories, write materials, manage inquiries, and coordinate messaging with editorial standards for clear public-facing communications.

Job Description

Responsibilities

  • Establish and maintain relationships with East Texas local media, Dallas-Fort Worth metro media, regional outlets, statewide media, and selected national and trade outlets.
  • Develop, write, and pitch stories that promote student success, faculty achievement, research impact, institutional progress, and community contributions.
  • Develop and maintain faculty expert placements in regional, state, and national media.
  • Field, assess, coordinate, and respond to media inquiries in a timely, accurate, and strategic manner.
  • Write, edit, and distribute media advisories, press releases, statements, talking points, briefing materials, and other earned media communications.
  • Write short news stories, briefs, feature items, and related public-facing content for university channels.
  • Coordinate with the Communications and Editorial Manager on story development, editorial standards, and message alignment.
  • Coordinate with Texas A&M System communications colleagues as appropriate on systemwide initiatives and media opportunities.
  • Assist with press conferences, media availabilities, interview logistics, executive media preparation, and emergency/public information support as assigned.
  • Perform other duties as assigned.

Requirements

  • Education: Bachelor’s degree in journalism, public relations, communications, marketing, English, or a related field, or equivalent combination of education and experience.
  • Experience / Knowledge / Skills: Four years of related experience in media relations, journalism, public relations, strategic communications, or a related field.
  • Strong writing, editing, verbal communication, and proofreading skills.
  • Knowledge of media relations practices and the evolving media landscape.
  • Strong interpersonal, planning, and organizational skills.
  • Ability to write clearly for journalists and the public.
  • Ability to work independently, manage multiple deadlines, and exercise sound judgment in sensitive situations.
  • Licensing/Professional Certifications: None
  • Physical Requirements: None
  • Other Requirements: None

Preferred

  • Experience in higher education or another mission-driven organization.
  • Experience securing earned media placements and building reporter relationships.
  • Experience writing in Associated Press style.
  • Experience supporting crisis communication, public information, or emergency communications.

Benefits

  • Competitive Benefits & Work-Life Balance: Employee tuition assistance for master’s and doctoral programs.
  • Comprehensive benefits package including health, dental, vision, life, and long-term disability insurance.
  • ETAMU contributes to employee health and basic life insurance premiums.
  • 12-15 days of annual paid holidays, plus up to eight hours of paid sick leave and vacation each month.
  • Automatic enrollment in the Teacher Retirement System of Texas (TRS), with optional additional retirement plans (ORP).
  • Physical wellness program and wellness release time for eligible employees.
Texas A&M University System logo

Texas A&M University System

The Texas A&M University System is one of the largest and most impactful higher education systems in the country, with an annual budget of $7.3 billion. Its statewide network includes 12 universities, a comprehensive health science center, eight state agencies, Texas A&M–Fort Worth and the Texas A&M–RELLIS. The System serves nearly 170,000 students and reaches millions more through service, research and outreach programs each year. With nearly $1.6 billion in annual research expenditures, the System fuels innovation, supports communities and drives Texas’ economy forward.

Founded in 2016
College Station, Texas, USA
695 employees (24 in marketing)

Traffic Signals

Monthly Visitors
508.3K
Monthly Google Ads Budget
$5
Traffic Source Mix
Search
33.7%
Direct
58.7%
Referral
6.7%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~695

Marketing Team

Marketing Team Size
20 (3% of company)
Median Career Experience
14 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
4

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