Senior Media Planner/Buyer at Bader Rutter | Milwaukee, WI | $75K/yr – $90K/yr

Bader Rutter

Senior Media Planner/Buyer

Milwaukee, WI (On-site)

$75K/yr – $90K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own media planning and buying with end-to-end channel execution, cross-team collaboration, and continuous optimization to hit client objectives.

Planning & Insight: turn data into insight-driven media strategies and tactical plans aligned with communications goals.
Campaign Delivery: manage planning, buying, optimization, and day-to-day client contact to ensure flawless execution.
Optimization & Innovation: monitor results, report performance, and explore new channels and best practices to improve ROAS.

Job Description

Responsibilities

Strategize & Plan: Develop insight-driven media strategies and tactical plans aligned with broader communications goals.
Lead Execution: Serve as the day-to-day client contact as you manage planning, buying and campaign delivery.
Collaborate: Partner with internal teams, clients and vendors to execute integrated campaigns.
Negotiate: Secure strong rates, added value and premium placements across channels.
Analyze & Optimize: Monitor performance, report on results and identify opportunities to improve.
Evaluate & Innovate: Assess media opportunities and explore new channels and best practices.
Ensure Quality: Maintain accuracy and excellence across all plans and deliverables.

Requirements

Bachelor’s degree (or equivalent experience) and 4-7 years of media planning/buying experience.
Strong analytical, budgeting and forecasting skills with high attention to detail.
Experience developing and presenting media plans.
Proficiency in Microsoft Office and familiarity with platforms like MediaOcean/Prisma, SRDS, Google Campaign Manager, MRI/Simmons, etc.
Excellent communication, organization and collaboration skills.

Benefits

medical, dental and vision insurance with HSA and FSA options, disability and life/AD&D, accident, critical illness and hospital indemnity insurance, pet insurance, identity theft protection, unlimited virtual telemedicine and mental health counseling, 401(k) including company matching, flexible paid time off, paid holidays, paid parental leave and much more.

Bader Rutter

Ever notice how B2B agencies do demand and B2C shops do brand? At Bader Rutter, we do both, because brand and demand shouldn’t be either/or.Driving sales is critical but at any time, 95% of your audience isn't actively in the market. So we build brand into all of our demand driving work. So you're remembered during that critical 5% when your audience does want to buy.Just like sales and marketing, when brand and demand work together, they create a marketing multiplier. And those kinds of results made us the #1 U.S. B2B agency three of the last five years. Headquartered in Milwaukee with a Chicago office and employees working across 19 states, we’re a full-service agency that dreams big and plans meticulously. Our heritage lies in agriculture; but over time, we’ve navigated that world’s complexities, audiences and channels so well, we’ve grown. Today, we focus on adjacent categories like pet care and food and beverage, but our client partners span everything from insurance to the Milwaukee Bucks.Bader Rutter is part of BBN, the world’s largest B2B agency collective, uniting 1,250 specialists across 68 countries. Learn more here: https://bbn-international.com/.

Founded in 1973

Milwaukee, Wisconsin, USA

240 employees (104 in marketing)

baderrutter.com