Senior Media Planner, Strategic Planning at Tinuiti | USA | $100K/yr – $120K/yr

Tinuiti

Senior Media Planner, Strategic Planning

USA (Remote)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end media planning and partner selection for national campaigns, shaping budget, timing, flighting, and mix across OTT, TV, radio, online video, social, search, and audio to hit client KPIs and growth targets.

Media strategy and planning: own audience-driven recommendations and channel mix to impact reach, frequency, and brand metrics.
Partnership and tool leadership: evaluate partners and roadmap planning tools to improve planning outputs and measurement alignment.
Cross-functional orchestration: align with strategy and analytics to blend attribution, optimization, and future inputs for profitable campaigns.

Job Description

Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth
Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio
Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance
Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective)
Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans
Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint
Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs
Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements

5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc)
Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar
Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts
Strong POV of industry planning, insights, and competitive tools
Expert knowledge of the media landscape - both traditional and digital
Ability to build relationships with clients and peers (trusted advisor)
Strong written and oral communication skills, specifically around presentation story-telling
Ability to travel to onsite meetings 1-2 times a month at most

Unlimited PTO: We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met.
Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!
Flex Fridays : Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time.
Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development : Bravely coaching session, Mentor program and more

Tinuiti

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. https://tinuiti.com/.

Founded in 2004

New York, NY, US

1.2K employees (353 in marketing)

www.tinuiti.com