Responsibilities

• Lead the development of integrated media strategies based on business objectives, consumer insights, and campaign goals.
• Develop media plans, audience strategies, and channel recommendations across traditional and digital media.
• Create campaign architecture and traffic campaigns across platforms including Meta, Google Ads, The Trade Desk, Amazon, LinkedIn, TikTok, Reddit, and others as appropriate.
• Manage campaign budgets, pacing, optimization, and performance throughout the campaign lifecycle.
• Analyze campaign data and translate performance into clear, actionable insights and strategic recommendations.
• Develop testing strategies that improve campaign performance and drive continuous learning.
• Present media strategies, campaign results, and optimization recommendations to clients with confidence and clarity.
• Collaborate with Strategy, Creative, Account, and Analytics teams to deliver integrated marketing solutions.
• Mentor Media Planners and Media Coordinators through collaboration, guidance, and knowledge sharing.
• Contribute strategic media expertise to agency new business pitches and client growth opportunities.

Requirements

• You have 5–7 years of experience in media planning, buying, and campaign optimization across digital and traditional channels.
• Proven experience developing and leading integrated media strategies across digital and traditional channels.
• Expertise in self-service media platforms including Google Ads, Meta, The Trade Desk, Amazon, and other leading advertising platforms.
• Strong analytical mindset with the ability to transform data into meaningful business insights and recommendations.
• Comfortable presenting media strategies and campaign performance to clients and internal stakeholders.
• Naturally collaborative and enjoys mentoring teammates while continuing to expand your own expertise.
• Critical thinker who proactively identifies opportunities, solves problems, and challenges conventional thinking.
• Highly proficient in Excel and experienced working with media planning, reporting, and analytics tools.
• Bachelor's degree, preferably in Advertising, Marketing, Business, Economics, or a related field.
• Local to the Greater Minneapolis area and able and willing to work in-office up to three days per week.