Senior Media Planner, Programmatic

New York City, NY (Hybrid)

$61K/yr – $94K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end to end programmatic media discipline for luxury brands, turning audience data, measurement, and platform innovations into testable growth experiments across display, video, and emerging formats.

  • Growth Infrastructure: Define audience activation, measurement framework, and testing roadmap.
  • Programmatic Strategy: Allocate budget, select inventory, and optimize via PMP/RTB across DSPs.
  • Insights & Updates: Turn results into actionable strategy adjustments and learning for future cycles.

Job Description

Responsibilities

  • Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
  • Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
  • Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
  • Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
  • Analyze campaign results and generate actionable insights that shape ongoing strategy.
  • Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
  • Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
  • Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
  • QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
  • Present strategic recommendations, insights, and results to internal teams and client stakeholders.
Team One logo

Team One

4.0 Glassdoor

Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world’s high-worth brands, agency clients include: Lexus, Lexus Dealer Association, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk Aero, Sparklight, Hewlett-Packard Enterprises, HP Inc, The RealReal, Vail Resorts, KB Home, and Make-a-Wish. Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent TribeTM study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future. Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production. Visit TeamOne-USA.com.

Founded in 1987
Los Angeles, CA, US
1.1K employees (287 in marketing)
89% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
8K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
30.4%
Direct
55.2%
Referral
5.5%
Social
7.5%
Paid
1.2%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
177 (15% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
4

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