Senior Media Planner at Karsh Hagan + Madden | USA | $70K/yr – $78K/yr

Senior Media Planner

USA (Remote)

$70K/yr – $78K/yrSenior Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end media planning and optimization cycle for agency clients, turning audience and market insights into actionable plans, budgets, and performance improvements.

Lead strategy, channel selection, and budget priorities to drive campaigns from planning to execution.
Own reporting, optimization, and actionable insights across vendors and media partners.
Oversee vendor relations, client approvals, and cross-team collaboration to evolve planning approaches.

Job Description

Develop strategic media plans based on client objectives, audience insights, and market research.
Collaborate with media team members to evaluate data and determine optimal media mixes and channel strategies.
Utilize media research and audience tools, including Resonate, MRI, Vivvix, and GWI, to inform planning recommendations.
Assist with media budget development and establish campaign objectives.
Create and present media strategies and tactical plans for client and internal approval.
Manage the execution of media plans, ensuring campaigns launch successfully and perform effectively.
Monitor campaign performance, identify optimization opportunities, and provide actionable insights and recommendations.
Oversee media reporting and communicate key learnings that help evolve future strategies.
Manage vendor relationships and participate in media vendor meetings, presentations, and industry events.
Handle media authorizations, budget tracking, invoice reconciliation, and related administrative functions.

Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred.
3+ years of media planning experience within an agency environment required.
Strong understanding of media planning, buying, audience targeting, and campaign optimization.
Experience using media planning and research tools such as Resonate, MRI, Vivvix, GWI, or similar platforms.
Excellent written, verbal, presentation, and interpersonal communication skills.
Strong analytical and mathematical abilities with the ability to interpret data and make strategic recommendations.
Exceptional organizational skills, attention to detail, and ability to manage multiple priorities simultaneously.
Ability to confidently present information and recommendations to clients, colleagues, and leadership teams.
Proficiency with Microsoft Office and media planning, reporting, and accounting systems.
Demonstrated leadership skills with experience mentoring or guiding junior team members.

Opportunities to grow your skillset through training, new challenges, and learning experiences.
A team that's got your back and is ready to help you thrive.
A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.