Responsibilities

• Take ownership of media plan development, implementation, and execution; provide analysis and in-flight optimization guidance.
• Analyze data in real time to inform planning decisions and contribute to ongoing reporting deliverables and QBRs.
• Collaborate with Croud and external agency partners to maximize media-dollar impact for major clients.
• Develop scenario plans, forecasting, diminishing returns, minimum sufficiencies, and key channel planning tools that drive measurable business impact beyond media metrics.
• Lead cross-channel media planning with a data-backed media mix and tactical decisions.
• Oversee audience, market, and competitor intelligence projects to ensure actionable insights that matter to the client’s business.
• Collaborate with cross-functional stakeholders, manage escalations, and connect client opportunities; analyze data trends and adjust activations accordingly.
• Ensure budgets are tracked and organized through routine workflows and ownership of brand dollars.
• Build strong client relationships and trust for Croud.

Requirements

• 3+ Years of media planning experience
• Demonstrable in-depth experience as an Assistant Planner. We’re open to candidates from media or digital planning backgrounds, or who currently work in strategy roles
• Experience of campaign planning that has driven demonstrable results for clients
• Experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow through, able to multitask, and work well under tight deadlines in a fast-paced environment
• Demonstrate ability to learn new proprietary software and processes quickly and proficiently
• All the essentials: Excel/Google Sheets, Powerpoint/Google Slides

Preferred

• Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) GlobalWebIndex, SimilarWeb, Statista, Pathmatics, E-marketer
• Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360

Benefits

• 20 days vacation a year with 12 public holidays observed
• Enhanced paid parental leave
• Healthy in-office meals and snacks
• 401(k) Savings Plan (100% Matching up to 4%)
• Sales commission with pitch opportunities
• Annual performance bonus
• Pre-tax commuter benefits
• Full paid medical Insurance for employee (including dental and vision)
• Dependent contribution to medical, dental and vision coverage
• Employer paid life insurance coverage
• Monthly wellness membership stipend
• Access to health guidance and wellness resources
• Free Citi bike membership
• Hybrid workspace support - home office setup is provided
• Agile working policy
• Opportunity to work abroad in Croud’s international offices.
• Regularly scheduled social events and quarterly team offsites